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BUSINESS FIRST June\July 2012 www.businessfirstmagazine.co.uk


MOSCOW FLAT OUT


Gillian Anderson pictured in a Business Class seat that will be featured on the new long haul BA service from London to Moscow. Gillian is dressed in Alice Temperley and pictured alongside British Airways ambassador Claire Chalfont.


Peter Osborne on why BA thinks a European destination deserves the first class treatment


Flights to Russia are something of an oddity. At 4 hours or so in length, they qualify as short haul and yet, because there is a 4 hour time difference between Moscow/St. Petersburg and London, these are flights that can seriously mess with your day (or night).


Not quite as messy as transatlantic, but for those who don’t handle these things well, messy enough. Going there can eat up an entire day; coming back, you arrive at the same time as you left.


If you are a British Airways regular, until now the best seat in the house has been in Club World, offering an oversized recliner, which is fine as far as it goes but really not terrific if you’re on the overnight to Moscow and want to arrive


in decent shape. And that is why BA has launched a long haul-style service, complete with flatbeds in First and Club World, to provide business travellers the optimum experience.


A newly-refurbished Boeing 747 and two 767s will provide the three-times daily service, which is designed to attract travellers away from private jets and onto scheduled services. Times are not so hard that a Russian big spender


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