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Eyes on....Artemide


Eyes On…


A1: Artemide is often reinventing classic lighting designs; what is the secret behind this endless innovation?


Andrea Barbieri:Artemide prides itself on creativity, consistency and innovation. With a major focus on research and development, Artemide finds great importance in creating new designs as well as perfecting and reinventing the classics to reinforce that they are at the cutting edge of design and technology. Artemide has always allocated a significant share of its turnover to research and development, which allows us to produce products in the design, architecture and outdoor sectors.


A1:You are known for collaborating with some exciting names in design. Why do you think these names are keen to work with Artemide?


AB:Artemide understands the importance of cross-connections to produce the best products, which includes design collaborations. At Artemide these design collaborators, including Ross Lovegrove, Issey Miyake and Neil Poulton, know that their design dreams can become a reality incorporating quality and integrity.


A1:What do you believe is the secret behind Artemide’s longevity? AB:Artemide’s history has found strength in product performance, which has been


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