This page contains a Flash digital edition of a book.
Retail Lighting


savvy


Lighting is a really important part of creating an atmosphere for retail. We take a look at some of the best ways to ensure that lighting systems work for the client.


When working on a retail space it is important to remember that customer comfort is a key consideration for your client. Retailers pay a lot of money to entice customers into their stores, so the last thing they want is for anything to put customers off spending time browsing. At one time heat emission was a serious issue for retailers as inefficient lights would push up the temperature, often


making it less appealing to spend lots of time in certain stores. This is something that a focus on energy efficiency and the improvement of heat sinking equipment has very much improved.


32


Halogen lights have often been a popular choice for use as downlights in retail, but they burn hotter than some fixtures and so the regulation of temperature can become a problem. This has led to the development of a number of LED replacement products being created to provide a cooler and more efficient option. Verbatim are just one company working on the development of LED products that offer


retailers an alternative to halogen fixtures. The PAR16 GU10 LED


produces 230 lumens and delivers attention-grabbing accent-lighting in shops to set mood, draw focus or add brightness. This popular spotlight can be used to draw attention to merchandise as well as providing subtle illumination for shoppers moving between


Shopping


Projection Lighting’s AlphaLED was the perfect LED solution for Browns flower shop in Canary Wharf.


aisles and stairwells or inside fitting rooms, lifts and rest areas. Verbatim has also extended the range of


products on offer to retail lighting designers with the energy saving PAR30 and PAR38, which are ideal replacements for halogen or incandescent PAR lamps in shops. These LED lamps are dimmable and deliver excellent colour rendering.


Another company who believe LEDs are a


great replacement for halogen fixtures is Projection Lighting. They have recently helped Browns flower shop in Canary Wharf replace their 50W dichroic halogen track spot lighting with a low energy, low maintenance solution. Browns sells premium quality fresh flowers imported daily from the Netherlands, and Elite Renewables advised the client that LED lighting would be the best solution in terms of energy reduction, but also that the low heat output of LED would preserve the shelf life of the blooms. “Projection Lighting’s AlphaLED was selected based on the high quality of the


www.a1lightingmagazine.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84