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Letter From the Publisher Welcome to the 2012-2013 printed edition!


It’s that time of year where I sit down and say Thank You to all the Advertisers, Readers and Our Staff, which I have been doing for the past thirteen years now. Thank You All Again for Your Continuing Support. This year I want to let you know why we started My Rainbow Pages and say a few things individually to our Advertisers, Readers and Staff.


Why the need: to start the publication My Rainbow Pages Inc. Erik and I got together and joined two families together as one thirteen years ago. We found ourselves in need with nowhere to turn or go; things hit us a little too close to home. Let’s say not everyone was happy for us, forcing us to seek an attorney to help us keep our family together. We turned to our friends, other business owners that were in our community as well as the Community Center, asking for help. Not one person could recommend an attorney that they felt would represent us for us and not just take the money for their service. Long story short, we went through a few attorneys before we found one that we felt was truly helping us. Our story is why we started MyRainbowPages.com. We wanted to help you, our readers, find an attorney, or any business, that you can trust, and that you know is okay with who you are. Our publication gives us/you the freedom of knowing we have done the leg work on finding business for you.


To our Advertisers: We want to Thank You for taking a stand and telling the GLBT Community that you will stand beside us and believe in us. You may or may not be an attorney, but you are a business that does not tolerate hate and we can turn to your business and feel comfortable and patronize your business. The GLBT Community knows they will be treated fair and without judgment. But with the same respect, please don’t make us feel that we have to come in and wave our arms in the air saying “Hey I am gay and I got you out of a gay phonebook”. Just know we are here and appreciate you whether it is in silence or with us waving our arms in the air. For those businesses that tell My Rainbow Pages Inc. you did not get any business and don’t want to renew, you’re wrong. Trust in the fact that the GLBT Community was and is there supporting you and your business. You as advertisers need to know just because a person that comes into your business might not fit the regular stereotype, or say I got you out of a gay publication, does not mean that they are not a dad, mom, sister, brother or best friend of a gay person that may be patronizing your business. This is their way of saying Thanks for showing your support.


To our Readers: It’s your job to be aware that these businesses need to know we are proud of them for their support in our community. Be open to the fact that you are supporting these businesses and they need to know. If you see a business in the publication one year and gone the next, it’s more than likely because we contacted them to renew they said “I did not get any (gay) business” so no thank you. You, the readers, continually are asking us to come to your city because you want and need to know what business in your city are proud to show their support to the GLBT Community. As a reader, you need to know that if you don’t show your support to these businesses, they may not be returning as advertisers. They need to know you support them.


In your own way, you have to let the advertiser know that their support is not going without notice. You, as a reader, need to show the advertiser that the support they are showing the GLBT Community by advertising in our publication is appreciated. If they don’t come back next year tell someone, either us or the business, they are going to be missed they need to know we care.


Our staff works hard to make sure that we are putting true supporters in the publication. If we just put every business in our publication, then we are just like the regular Yellow Pages. Why would the GLBT Community want to use us or advertise with us? MyRainbowPages.com has a small sales staff that covers all of Northern California and we have literally walked out of a business and advised them that this would not be a good fit for us. This is because we want you to know when you call that business, you can speak openly and be proud of who you are. Our staff gets to hear from the bigots and the people that are just ignorant. We Are All Equal!!


In closing we feel it’s important, whether you are an Advertiser or Reader of MyRainbowPages.com, each and every one of you have a role in making this publication work. My Rainbow Pages Inc works hard to make sure we find the right Advertiser. If you feel the Advertiser is not right for you or others, we want to hear for you. We will do an investigation to protect the integrity and quality of our publication. Just remember this publication is a need and not just another publication. It is extremely important you let the Advertisers know they are making a difference. Advertisers have to understand not all will inform them they got you out of a gay publication if they do not feel safe or comfortable at the time they are asked. I am speaking from experience and I am the publisher of the company.


Thanks everybody for another great year and remember if you don’t see a business still advertising, it’s because they didn’t feel the support, so it’s up to you, the reader to make a difference…


Terry Ashcraft


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