News
Off-Trade Off-TradeNews FIND OUT HOW TO CASH IN ON THIS SUMMER’S EUROPEAN FOOTBALL CHAMPIONSHIPS ON P62
BREWDOG SHOWING SIGNS OF SUCCESS For a company that can shout loud about the smallest things, self-proclaimed ‘punk’ brewer Brewdog has revealed a turnover of £5.92m, with profit for the Fraserburgh-based brewer hitting £425,000, up 92%.
The company now employs 85 staff and is planning to open a new £7m production facility which will allow it to increase capacity ten-fold Brewdog attracted 2,000 people to what it labelled the first ever AGM for its community of ‘fanvestors’, which combined the usual business reports with craft beer tastings, rock bands and gourmet burgers. In January this year, Brewdog closed its unique share scheme, dubbed Equity For Punks, after reaching £2.2m investment by over 5,500 beer fans. The ‘Punk AGM’ was organised to thank this army of investors and celebrate the fast-growing company’s fifth Birthday.
TRADE SUPPORT Spirits giant launches programme to help retailers make more of key off-trade categories
BBFB focuses on ‘Your Store’ with retail support programme
Bacardi Brown-Forman Brands has created a new trade support programme to help retailers make the most of their spirit, RTD and sparkling wine offering. The ‘Your Store’ programme offers category, range and merchandising advice tailored to suit any store type, from high street to forecourt. The ‘Your Store’ advice will be consistently delivered across all of BBFB’s off-trade communications, from a newly launched trade website to category education pieces and direct from BBFB’s growing sales force. The ‘Your Store’ website offers advice on ranging and must stocks, merchandising tips and planograms as well as downloadable POS to support promotions and key in-store events. It will also host regular competitions for retailers giving away high value items including branded chillers. Matthew Critchlow, Director of Sales Convenience at BBFB, commented: “We are constantly gathering insight and information which will hopefully be
VODKA BOTTLE FORMATS Finlandia gets smaller
Finlandia Vodka is launching a new smaller bottle for two of its most popular variants – Finlandia Classic and Finlandia Grapefruit. Designed to help retailers capitalise on social occasions and sporting events taking place this summer, the 35cl bottles offer consumers a premium vodka at a much lower price point. Brand owner BBFB says the new bottles offer consumers the chance to trade up to an affordable, convenient format for a renowned premium vodka brand.
VODKA MARKETING CAMPAIGNS Green Mark unveils £2m campaign
Green Mark vodka, which joined the First Drinks portfolio at the beginning of the year, has announced a £2m marketing programme. The nationwide ‘Toast of Russia’ campaign will incorporate advertising, PR, digital and RM activity.
The new creative has been designed to communicate the brand’s authentic Russian credentials. In addition, the outdoor campaign will be seen at multiple retailer sites and in locations near key on-trade outlets.
18 SLR | JUNE 2012
invaluable to retailers in their quest to raise the standard of spirit retailing in their store. We’re confident that by committing to a single minded communications strategy that offers simple retailing advice and rewards, we will help retailers to maximise the sales opportunity the spirit category presents.”
www.pourfection.com/retail
WINE NPD
NEW ACCOLADE RTS RANGE
Accolade Wines has launched a Ready to Serve (RTS) range of four new drinks from the Hardys, Banrock Station and Stone’s brand stables. The full ‘Sparkling
Collection’ range includes: Hardys Peach Bellini; Hardys Strawberry Bellini; Banrock Station Infusions Summer Berries, Stone’s Ginger Punch, Echo Falls Spritz Pinot Grigio and Echo Falls Spritz White Zinfandel Rosé. All have rrps of £1.85.
Accolade Wines is looking to capitalise on this potential for wine cocktails in the off- trade, and believes the market for wine-based RTS offerings could be one-third the size of the current spirits RTS market.
WWW.55NORTH.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76