sponsored profile COMMENTS FROM THE INTERNATIONAL JURY


CANADA – KATHY CANNON, DIRECTOR, LCBO WINES


“There are some really great wines in the Vin de France quality level. Many of the gold medal winners were outstanding wines that pleased a diverse range of judges. I think this segment has the opportunity to invite new customers into French wines and hopefully start to turn the sales to a positive trend.”


CHINA – XU WEI, JOURNALIST


“This selection comes as a pleasant surprise. The panellists are respected professionals from all over the world, and the standard of the wines is quite incredible, especially those with gold medals. These are very good quality wines: appealing, fruity and easy to drink.”


JAPAN – YOSHIAKI NAKAJIMA, BUYER, AEON RETAIL


“All the wines we tasted were of a very high standard. Once again, I was delighted to confirm that all Vin de France wines, and particularly this selection, are very good quality indeed. Detailing grape varieties on the labels is a distinct advantage, and allows Vin de France to compete on a more equal footing with New World wines.”


GERMANY – WERNER SALWEY, BUYER, KAUFLAND “Wines in the Vin de France category are among the best-selling brands in Germany. Combined with branding, detailing the varietal


profile of the wines is a powerful tool, useful in helping consumers make their purchasing decision at the point of sale. The new approach also makes it possible to produce consistently high-quality wines in larger quantities – a major advantage for retailers vis à vis the consumer.”


BELGIUM – JEAN-CHRISTOPHE VERSCHELDE, WINE BUYER, COLRUYT


“I was very pleasantly surprised by the quality of the wines. In any case,


the new Vin de France category with its varietal/vintage indicator is bound to boost the level of quality. The wines are competitively priced and have greater credibility for the consumer. In Belgium, the word ‘France’ has powerful connotations; plus, for the Belgian consumer at least, the concept of vintage is very important. So I am expecting some perceptible growth in the Belgian market for this category.”


HOLLAND – RONALD DE GROOT, JOURNALIST “Vin de France is an excellent initiative. It’s a great way to promote individual brands, and encourages the production of good wines with


consistent quality. This selection will boost the Vin de France category’s visibility in the market, thanks in no small part to the highly international profile of the judging panel.”


CANADA – NICK HAMILTON, JOURNALIST “Vin de France, a category boasting great potential, will enhance the image of French wines across several markets. These are good- quality wines, focused on their fruit and sheer pleasure, and offered at very reasonable prices. This modern approach to French wines is made possible through the use of labels featuring detailed information, including varieties and vintages; an excellent initiative that will enable the French wine industry to charm new consumers and regain market share lost to New World wine- producing countries.”


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