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G DOING BETTER BUSINESS TW


Boost your saleswith impulse products


Tere’s a saying in Belgium: if there is cash lying everywhere on the streets, you just have to reach for it and pick it up. It’s the same in your gun shop, saysWillemBonneux.


profit from– you just have to grab these opportunities andmake them happen.Tere’s a lot to learn from howandwhy customers buy; you just need to understand howto look into your consumers’buying behaviour and influence it.


T 34


Buyingbehaviour To learnmore about howour customers go about buying products, it’s very useful to look to their shopping patterns in the supermarket.


www.guntradeworld.com


here’s awealth of possibilities and tons of cashwaiting for you to


Big chain supermarkets spend


millions each year to learnmore about howtheir customers behave in their stores – howthey go about choosing and buying their products. Supermarkets use this


information to improve their products continuously andwork out howto offer themin store. Te sales strategies these big-box retailers use can also be put to good use by independent gun shops. Today’s consumers – your


customers – live in a busy, hecticworldwhere they are constantly being bombardedwith


advertisements throughout the day and night. Te sheer scale of products and


brands offered to us all,each and every day,gives us amassive range of choices and possibilities. Out of this huge selection on


offer, customersmake choices – sometimes before they have even entered your shop,but alsowhen they are in your outlet. One sales trick,once customers


are in your shop, is to offer them products they didn’t really consider buying before they sawthem. Tis is called triggering impulse sales.Supermarkets and fast-food


restaurants,among others,are masters at this game.


Actingonimpulse Impulse sales happenwhen customers are seduced to buy certain products they actually had not considered until they sawthem. Te intended aimis to actually


make thembuy products at your shop,which they could have bought somewhere else –maybe another store or through the internet. Suitable items are very often


products with a big profitmargin. Impulse products are the cherries


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