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IN OUR SIGHTS


MinnesotaDepartment of NaturalResources (DNR)– $5,000and$10,000 Project A:“I buywhat looks likeme”is a quote fromresearch on effective programmes andmatching instructor-participant backgrounds. Consequently, this projectwill allowDNR to acquire photographs of females who hunt for use in publications. Project B: An effort to helpMinnesota maximise the number of youth introduced to turkey hunting, including updating a radio public-service announcement and e-mail campaign tomore than 6,000 past turkey- licence holders to encourage themto take youth hunting for turkey.


TexasParks andWildlife Department–$34,000 Project: Providementored hunting and shooting opportunities. Educational events will attract newand inactive hunters of all ages, genders and backgrounds.


MississippiDepartment of Wildlife, Fisheries andParks– $15,120 Project: Recruitment of small-game hunters is important if the trend of declining hunters is to be reversed, since hunting small game is a stepping stone to other types of hunting. This projectwill identify and expose new young hunters to small-game hunting and then provide the next steps to youth and their parents regarding public hunting opportunities.


WyomingGame&Fish Department–$30,000 Project:To assist the department’s Private Lands PublicWildlife Access programme in reaching its goal of gainingmore access to private land and landlocked public lands for hunting.Thiswill be done by enrolling private landowners into either aWalk-inHunting orHunterManagement Area scheme.The projectwill also have a public-relations component tomaximise participation from the sporting public.


MichiganDepartment of NaturalResources–$48,000 Project:Thiswill introduce a newgroup of potential hunters (young professionals) to hunting andwildlife conservation through the tasting ofwild game and, finally, mentorship through hunting activities.


VirginiaDepartment ofGame &InlandFisheries–$48,750 Project: Launch a pilotmarketing campaign and build on previous outreach campaign efforts to determine themost effective


images,methods andmodes of delivery for reaching lapsed hunters to improve state fish andwildlife agencies’return on marketing investment.


Florida Fish&Wildlife ConservationCommission– $19,000 Project: Armedwith a better understanding ofwhy individuals use the FloridaHunter SafetyMentoring Exemption, this project will encourage under 16s to invite a friend to complete hunter-education programmes, buy a hunting licence and take an active role in hunting.Tactics include using videos highlightingwhere and howto hunt in Florida, plus enhancements to the newI Hunt Floridawebsite and the use of social media to attract youth hunters to the site.


UtahDivisionofWildlife Resources–$42,315 Project: A newprogramme to recruit and retain newhunter-education graduates as hunters through a‘step’programme.


GeorgiaDepartment of NaturalResources–$65,000 Project:The focus of thismulti-state effort involving Georgia, Kentucky and Alabama will be promoting and providing the next steps to create lifelong hunters, a follow-up to last year’s assessment of the rate atwhich hunter education graduates go on to buy licences and actively participate.


NorthDakotaGame andFish Department–$40,000 Project: Conduct a study to better understand the rates atwhich various types of audiences approve of hunting and shooting andwhat newtechnology ismost effective for delivering hunting and shooting messages.


TeNSSF’smission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, theNSSF has amembership ofmore than 7,000manufacturers, distributors, firearmretailers, shooting ranges, sportsmen’s organisations and publishers. GTW


Formore information on the NSSF, log on to www.nssf. org.To getmore information on theHHP programme, includingmany ofHHP’s success stories, visit www.nssf. org/hunting/grants.


JosédePaivadaSilva The president of Cacicambra, SA, awholesale distributor based in Feira, Portugal


Age: 63 Nationality: Portuguese Length of time in post: 20 years Marital status:Married Family: Two daughters, one ofwhich, Susana, is also involvedwith the business Pastimes/sport:Hunting ismy passion


Hindsight –


Best business decision?Te recent investmentmade on new purpose- built facilities, comprising an underground shooting range, secure gun showroomand gunsmith workshop.


Business icon? All entrepreneurs who havemanaged to turn their passion into a solid business.


Great aspiration?To see licensed gun owners (hunters and sport shooters), and legal firearmactivities recognised as a positive traditional and cultural aspect fundamental to any society and still very relevant and safe inmodern times.


Insight –


Main objective?To become all dealers’first choice as the one-stop shop, to fully supply their business needs in guns, ammunition, accessories, outdoor equipment and technical assistance.


Personal objective?To see the company consolidate its strong position and develop into the future, passing onto the next generation of the family,while also reaching out to newmarkets.


Biggest current restraint? Strict, inappropriate legislation and police enforcement that harasses legal operators and firearmowners.Such things always create uncertainty regarding the future and other possible changes or restrictions.


Biggest current opportunity? Te stability and continuing development of African countries historically linked to Portugal.


Foresight –


Te next great technical development? A true alternative to lead- based ammunition that would be cheap, environmentally safe and capable of good shooting performance.


How will business develop in the next 12months?Te current economic crisis in Europe does not allow us any optimismfor the next 12months.Maintaining the same level of activity as in the past two years would be good enough.


Which emergingmarket will bemost significant? Africa, especially the Portuguese-speaking African nations.


Business philosophy?To bemore than a complete supplier to dealers but a true partner for all of their business needs.


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