Database Marketing News is brought to you by... Industry awards
Database Marketing Awards 2012 officially launched
Entries for the Database Marketing Awards 2012 are now being accepted via the Database Marketing website – www.dmarket.co.uk
– following the official launch of the second annual running of the event.
In the wake of the hugely successful launch event last
September, the event will once more be held at the spectacular Brewery venue in London and is set to be even bigger and even better than last time. The awards have been specifically created to recognise and reward excellence in the data and insight- driven marketing sector, as well as facilitating the sharing of best practice. To enter, visit www.dmarket.co.uk
or for further details, call Cara on 0141 222 5381 or email email@example.com
Awards Categories 2012
Use of Data Innovation in Direct Mail Marketing – B2C Innovation in Direct Mail Marketing – B2B Innovation in Email Marketing – B2C Innovation in Email Marketing – B2B Innovation in Multichannel Marketing – B2C Innovation in Multichannel Marketing – B2B Innovation in Analytics for Marketing Innovation in Social Media Marketing Innovation in Data Quality for Marketing
Data Services & Software Outsanding Data Provider – B2C Outstanding Data Provider – B2B Outstanding Marketing Services Provider Outstanding Data-Focused Agency Innovation in Database Marketing Software
Personal Awards Rising Star in Database Marketing Award
Lifetime Achievement Award
Magiq launches ‘quick and effective’ cookie law solution
MAGIQ has launched an upgrade to its lifecycle marketing solution, LifecycleMAGIQ, to provide ‘a quick, easy and effective way’ of dealing with the cookie law legislation that affects all UK online businesses from the end of this month. The upgrade prompts users, records their decisions, and
provides a tag-management capability for other products which are affected. The pre-built solution can help achieve rapid compliance with the legislation without major development costs and without damaging the performance of their online business. It also provides support for US proposed “do-not-track” legislation. No changes to the site are required and no IT skills are required. LifecycleMAGIQ provides a continuously maintained state
reflecting the user’s decisions on privacy and cookies. It also sets a cookie in the page reflecting the user’s data collection and privacy choices which can be used by the site owner. As it can be argued that to obey the letter of the law no cookies can be set before consent other than those “essential” to site operation, most experts agree it makes more sense to actually use a cookie to implement the opt-out – otherwise visitors would need to be re-prompted for every page they visit. Thus, a solution like this constitutes “essential use” as defined in the legislation.
Semphonic and iJento
announce global deal Multichannel customer intelligence specialist iJento and web analytics consultancy Semphonic have announced a new global partnership to collaboratively help organisations track and understand both digital and multichannel customer journeys. Through the partnership, clients will be able to leverage iJento’s technology platform and Semphonic’s two-tiered segmentation data model and consulting expertise. Barry Parshall, SVP Product Management at iJento, said: “By importing the visitor-level data from these web analytics solutions into the iJento Datamart, Semphonic and its clients will be able to utilise detailed online data in addition to the aggregate reports they have today. “With iJento’s platform, website activity can then be tracked at the customer level and linked across channels, allowing Semphonic to model its clients’ online and offline data within the iJento Datamart. The improved understanding of the customer journey provided by iJento and Semphonic’s segment modeling leads to improved customer experiences and bottom-line business results.”
THE UK’S INDEPENDENT DATA CLEANING SPECIALIST
TOSHIBA DATA BLUNDER Toshiba Information Systems (UK) is the latest organisation to breach the Data Protection Act (DPA) after the personal details of 20 competition entrants were compromised by a security flaw on its website, the Information Commissioner’s Office (ICO) said. The ICO was informed by a member of the public in September last year that personal details of individuals were accessible on the company’s website. The ICO’s investigation found that the measures in place at the time of the incident were not sufficient to detect that a web design error had been made by a third party developer.
MYSQL CREATORS CASH SkySQL, touting itself as “the first choice in affordable database solutions for the MySQL and MariaDB databases in the enterprise and the cloud”, has announced that it has raised $4m in Serie A funding from a number of investors.
Founded in 2010, SkySQL will use the funds to fuel growth in its new product development, including adding critical positions. This is the company’s most recent move in expanding beyond a MySQL and MariaDB services-only company into a fully-fledged database products and services provider.
KOGNITIO-HADOOP DEAL Hortonworks, a leading commercial vendor promoting development and support of Apache Hadoop, and in-memory data analytics expert Kognitio have announced a joint strategic partnership.
The deal will pair Hortonworks’ technical knowledge and the Hortonworks Data Platform with the Kognitio Analytical Platform to simplify the movement of data between multiple, heterogeneous enterprise data systems and Apache Hadoop. The companies say the end result will enable clients to perform in- depth analytics on vast amounts of big data far quicker and cheaper than ever before.
May 2012 7
| Page 2
| Page 3
| Page 4
| Page 5
| Page 6
| Page 7
| Page 8
| Page 9
| Page 10
| Page 11
| Page 12
| Page 13
| Page 14
| Page 15
| Page 16
| Page 17
| Page 18
| Page 19
| Page 20
| Page 21
| Page 22
| Page 23
| Page 24
| Page 25
| Page 26
| Page 27
| Page 28
| Page 29
| Page 30
| Page 31
| Page 32