MAY 2012 CONTENTS
722 NEWS
6 Teradata to acquire eCircle Data warehousing and analytics giant to add cloud-based digital marketing specialist to its portfolio.
7 Database Marketing Awards 2012 The second annual running of the Database Marketing Awards gets officially underway.
8 What a Performance Last month’s Performance 2012 event by Callcredit Marketing Solutions saw marketers gather in droves.
10 Letters
A selection of the latest reader- submitted letters.
11 Events
Upcoming events of interest to UK database marketers.
INSIGHT
12 Opinion Data migration tips CHRIS TURNER With data migration a common source of angst, Chris Turner offers 1o top tips to ensure a smooth migration.
14 Cover Story Smarter B2B marketing JAMES LAWSON & ANTONY BEGLEY Special feature examining both data and service providers keen to help B2B marketers raise their game.
20 Big Data New tool redefines market ZOE PALETHORPE The new Define consumer database from Callcredit promises to redefine big data marketing.
22 Software Review Capture+ JAMES LAWSON The first and exclusive review of Postcode Anywhere’s next generation international address finder.
24 FEATURES
24 Prospect data JAMES LAWSON Meaningfully leveraging the massive volumes of web data available remains a challenge for marketers.
27 Bureaux services JAMES LAWSON
Is big data really such a big deal for marketers in the UK?
31 Call It As You See It FERGUS GLOSTER
B2B marketers only really need two metrics...
Comment
Antony Begley, Managing Editor
You would, of course, expect me to say this, but the success of the inaugural Database Marketing Awards last year really took me and the team that work on the magazine and the website by surprise. We were well aware that there was an appetite for a programme that recognised and rewarded excellence in this often neglected sector of ours – to be honest, it wasn’t even our idea to launch awards: they only came about after numerous suggestions from readers, advertisers and other industry colleagues. But even so, the success really was beyond anything we could have anticipated. Consequently, we have had no hesitations in committing to doing it all over again this year, but this time around with the hand brake off. I’m delighted to say that we already have a number of Partners who have already confirmed their involvement – great industry names like Callcredit Marketing Solutions, Neolane, RAPP and Abacus, and we’re confident that a few more will be joining that list over the next few weeks and months. With that confidence driving us on, we’re anticipating an even better and even bigger extravaganza this September as we aim to go one better than than last year. I hope that many of you will be along for the ride and I hope to see many of you on September 19th.
www.dmarket.co.uk May 2012 5
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