MAY
NEWS BRIEFS
Moy Park win
processing award Moy Park, processor of fresh, locally farmed chicken has taken the top title of ʻProcessor of the Yearʼ at the prestigious Meat & Poultry Processing Awards 2012 in Birmingham. The awards are aimed at recognising and rewarding the best companies and people across the meat and poultry processing sector.
Liverpool University launch
obesity project Liverpool University is leading a £6million European project to develop and test new food products with satiating qualities to help control appetite, manage weight and combat obesity. Satiety-enhanced foods, as theyʼre called, can help with energy intake and weight control. The project, called SATIN - SATiety INnovation, is a five year, EU- funded project that draws together experts from academia and industry to produce new food products.
FDF CPA awards
open for entry The Food & Drink Federation (FDF) have announed that entry for this yearʼs Community Partnership Awards (CPA) is now open. This yearʼs CPAʼs support FDFʼs focus on ʻdelivering sustainable growthʼ, recognising organisations that are not only exceptional in terms of their business success, but are also committed to making a positive difference – be it to their local community, their natural environment or their staff.
PepsiCo invest in
Peterlee PepsiCo have announced a £9.3 million investment into its distribution centre in Peterlee. The investment will enable PepsiCo to triple the size of the storage facility, which houses leading UK brands Quaker Oats andWalkers Crisps. The new site will enable PepsiCo to take approximately 600,000 kilometres off the road each year by reducing delivery fleet distances and is just one of the ways the FMCG giant is meeting its ʻpath to zeroʼ corporate responsibility pledge.
Amulti-million pound investment in Greene King IPA aims to spark amore contemporary and relevant image for the ale category. Suffolk-based brewer Greene King hopes the £4mcampaign,which includes TV advertising, three new additions to the Greene King IPA range and newhigh impact designwill signal a step-change in the profile and performance of the standard ale category. It follows a year-long Greene
King study into the preferences ofmore than 30,000 drinkers which revealed that although the ale category is predominantly driven by 35+males, it is attracting younger consumers, especially 25 – 34 year oldmales where the survey shows volumes are up 15 per cent. Euan Venters, Managing Director Greene King Brewing and Brands, said the campaign should prove to be a watershedmoment for the brand. He said: “The current ale
consumer remains at the heart of our brand, however we believe there is a significant untapped opportunity in reaching out to a new younger consumer.” At 4.1 per cent ABV, Greene King IPA Gold, one of the new variants, is a golden ale aimed at younger drinkers and those looking for a refreshing alternative to lager and cider. It is to be available in a 500ml bottle.
United Biscuits confirms split
United Biscuits (UB) has confirmed that it is splitting its UK business into two divisions, to be called Biscuits and Snacks Business units. A spokesperson for the
company said: "Like most businesses, United Biscuits (UB)
continually reviews its structure to ensure that it best meets the needs of customers and consumers.We have identified improvements to the current UBUK organisations and have started a process with the UK teams to implement these.
"When the division is complete,
it will provide improved service and innovation." UB have said that there will be
no
redundancies.Media reports that the company owners intend to sell off its snacks division are as of yet unconfirmed.
FMCGNews.co.uk | FMCG News | 7
Greene King: Attempting a younger market
Kraft invests in innovation centres
Kraft Foods has officially opened a new Global Research and Development (R&D) Centre at Bournville, following a £17million investment in R&D in the UK. This investment, says Kraft,
clearly signals the importance of the UK to the FMCG giant’s global R&D network and embeds it as the largest R&D operation for Kraft Foods outside of North America. Bournville, Reading and Banbury, says Kraft, are at the heart of the global business, helping to drive future growth. Bournville, the home of
Cadbury, was selected as Kraft Foods’ Global Centre of Excellence for its chocolate R&D in 2010. This investment is reportedly allowing Bournville to build on its heritage and unique insight into consumer tastes - supporting innovation for the Kraft Foods’ chocolate business all over the world. The investment in the Centre
of Excellence at Bournville includes new innovation labs, a new pilot plant facility and a ‘collaboration kitchen’ – a creative space for experimentation with new ideas. It will support the development of new products and
improved technologies for the creation and packaging of Kraft Foods’ chocolate brands. Kraft Foods has also expanded
the Reading Science Centre (RSSL), Kraft Foods’ largest science centre outside of the US. This global science and technology research centre, based on the University of Reading campus, tests and researches new and improved products for Kraft Foods’markets around the world. Further to this, Kraft Foods has
boosted R&D at its Banbury facility across both coffee and chocolate categories, including new coffee processing equipment and a new cocoa pilot plant. TimCofer, President of Kraft
Foods Europe, said of the investment: “We delivered terrific financial
results in 2011, and our European business played a key role in the strong global results. Our innovation capability is fundamental to our continued success and I amdelighted to officially open these UK based R&D centres that will drive transformational technologies to grow our business in Europe and around the world.”
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