CONTRACTS & PROJECTS SRS delivers with Maxinest
In one month last year, SRS (Svenska Retursystem AB) delivered no less than 10 million returnable retail packaging trays – trays that will go on to see hundreds of repeat uses and will end their days being ground down and re-cycled. In its sophisticated logistics operation, SRS uses the Maxinest tray from Linpac Allibert, which provides quality packaging that delivers savings in the supply chain whilst offering substantial environmental benefits. The fundamental principle behind the system was to replace single-use packaging, with returnable containers. The Maxinest tray used by Retursystem was developed by Linpac Allibert to meet demands from supermarkets to cut costs, reduce packaging waste and deliver greater efficiency in the supply chain. It has been designed to offer a cost- effective way of both delivering and displaying fresh produce, meat, fish and bakery items with crates that have been designed to meet the grocery industry’s strict requirements for quality, durability and care for the environment. For more information call 0121 506 0100, email linpacallibert-
uk@linpac.com or visit
www.linpacallibert.com.
need not be! Broad Oak Toiletries thought it would have to commission a costly custom-built filler to deal with a problem product until it saw Adelphi’s Response in action, says the company. “It was a really awkward product - thick, granular and paste-like,” recalls Andy Pocock, production engineer at Broad Oak. “The equipment we had was really struggling and speeds were down to 40 units per hour.” Andy approached Adelphi about building a bespoke filler for the problem product, and was dubious when Adelphi suggested the off-the-peg Response instead. “Adelphi insisted we trial it and when we did, our jaws dropped to the floor because it moved the stuff instantly, and it was filling to within +/- 0.2 per cent of the fill target, which was far better than we had been getting.” For Broad Oak, which packages around 500 different SKUs ranging from five millilitres through to one litre in size, another selling point of the Response was its ability to fill a range of products - from alcohol based liquids to lotions and creams - into all kinds of containers. Broad Oak purchased its first Response in summer 2011, and was so pleased with its performance that they decided to buy a further three for fulfilling lower volume orders. Although slower than Broad Oak’s fully automated lines, the semi- automatic fillers are better suited to low
‘Problem products’ 24 | FMCG News |
FMCGNews.co.uk
Seven Seas’ ‘Free Lesson’
With the help of Denny Bros multi-page labels, creative marketing agency Brass has worked with the vitamins giant Seven Seas to design and deliver a Winter/Spring season on-pack promotion for its leading range of high quality supplements to help maintain supple and flexible joints. The offer was communicated on-pack using a distinctive six-paged Fix-a-Form, from Denny Bros, which was designed to fit neatly on the various products in the Jointcare range without compromising the existing pack copy. With all seven packs having similar but diverse graphics, this proved to be something of a challenge. The Fix-a-Forms are made up from a disc-based label combined with a host panel which features the
freelesson.jointcare.com website address for instant access to online details. Seven Seas, a Merck Company, are giving away free golf, dance and yoga lessons worth up to £25 to customers who purchase one of its specialist range of Jointcare products. Designed for people of all ages and abilities, this added value promotion allows Seven Seas customers to try something new and pursue an active lifestyle. For more information call 01284 701381, email fix-a-
form@dennybros.com or visit
www.dennybros.com.
volume orders thanks to their fast changeover times and have resulted in an increase in productivity of almost 70 per cent. “I wouldn’t say it’s a tool-less changeover but you really only need two tools to do it - an alan key and a spanner“ says Andy. Using the Response to fill its products has enabled Broad Oak to achieve both accuracy and speed, two things that don’t often go hand-in-hand. The benefits of more accurate filling have resulted in a reduction in wastage and giveaway of about
60 per cent. Broad Oak is now considering investing in an automation system, giving even greater flexibility. “The four fillers can be plugged into a detachable automatic base, creating a four-head fully automatic machine,” explains Dean Willis of Adelphi. “This gives complete user flexibility - you can have a four-head automatic one day and four semi-automatic fillers the next.” For more information call 01444 472300, email
deanwillis@adelphi.uk.com or visit
www.masterfil.com.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52