SPOTLIGHT ON DS SMITH PACKAGING
Worldstar Award for Innovation
DS Smith Packaging Belper are very proud to have won an award in the prestigious Worldstar competition, competing with entries from 33 countries. The winning ‘TiltMaster’ pack is an innovative retail-ready concept produced for valued customer Roach Bros and fulfils a market need for a self- merchandising pack that is 100 per cent recyclable. The corrugated concept, which has already won a Starpack Award, allows the product to be displayed on a backwards tilt thus keeping it upright and maximising shelf impact. The tilting function only operates when the lid is removed, therefore taking up 18 per cent less storage and distribution resource compared to a pre-formed construction. Tony Foster, Sector Director for DS Smith Packaging, commented: “We are delighted to receive this global award on behalf of our customer and their brand. Awards demonstrate our wide ranging capabilities and are testament to the hard work and skill of our people, the success of our business tools PackRight, and clever innovations such as ‘TiltMaster’. We aim to help customers succeed at the point of sale whilst reducing cost in their supply chains”.
New app for Everards Brewery
DS Smith Packaging has produced a new corrugated carry-pack for well-known family owned Everards Brewery, featuring QR codes and a striking seven-colour print. Everards turned to DS Smith Packaging Belper to upgrade their two-colour pack into one with a flexible structural design, attractive graphics and Quick Response (QR) codes. The print required careful testing to ensure the quality and integrity of the QR codes, (which appear on the side of the carry-pack), for those customers wishing to learn more about their favourite tipple. The unit also promotes Everards’ use of social media platforms such as Facebook and Twitter. The packs, which are engineered to carry either three bottles of beer or two plus a glass, have been designed with integrated inserts and a carry handle. Packs are available to buy through Everards Brewery shops and via its online store. Graham Tattam, MD of the Belper site, confirmed that ”it is great to see that corrugated
developments and innovation from DS Smith Packaging are not only
protecting precious goods, but also creating impact in-store whilst helping with advertising too!”
A Tasty Alternative from DS Smith Packaging
DS Smith Packaging Livingston were delighted to support customer Paterson Arran in designing a new innovative pack that reduces the amount of material needed, speeds up packing time and provides a great promotional unit in store. The Bronte Giants range, cookies and creams had previously been packed into solid board cartons, and then into a brown corrugated box for shipping. The new pack, which is specified in R-Flute®
, a DS
Smith material that provides what the company calls “great” supply chain and print
benefits, results in the cookies being packed into a single corrugated display unit which
removes the need for an estimated 400,000 cartons. The pack is also stronger than the original, so no shipper box is required. Amy Coles, Marketing Manager from Paterson Arran commented: “The new pack means we receive more boxes per pallet inbound and have reduced the amount of items we have to order, store and pack. We even improved the impact at the point of sale by incorporating a display feature. We are truly delighted with the overall result”. Demonstrating corrugated innovation at its best; this single material, fully recyclable pack provides protection and promotion. It just goes to show, says DS Smith Packaging, how packaging users can improve sales and reduce cost and waste by working with the company.
DS SMITH PACKAGING Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, SL6 8XY Tel: 0845 260 70 80 Email:
sales.support@
dssp.com
www.dssmithpackaging.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52