QUESTION TIME
“Ultimately, it is hoped that the measures we put in place will combine to enhance our reputation all the way through to the consumer, so that we are respected and trusted within our target markets and communities”
The struggle between
growing more and using less can be lucrative if balanced
correctly, but costly if one is placed over the other
with our potato farmers to reduce waste and grow seed potatoes that use less water than the standard varieties. We are also working with the Royal College of Agriculture to develop sustainable standards for other arable crops. Sustainability is a long term
activity. New technologies will come along to further improve our operations and we will continue to embrace them. But it
would be wrong to wait for some technology environmental bullet that will solve the planet's problems. All food companies should be doing all they can now to make their businesses as sustainable as possible. This should not be in conflict with growth as savings generated could help fund growth. Furthermore employees, customers and consumers expect food companies to be working on
sustainability in the broadest sense. We firmly believe that doing more with less actually accelerates our growth.
Our panel of key FMCG insiders are experts in their field and have experience in marketing, growth, NPD and technology. If you would like to be a panellist in a future issue, email:
rebecca.hubbard@
onecoms.co.uk.
Our industry THE EXPERTS...
experts provide a compelling
insight into the topical issues of the day
JOE FRANSES DIRECTOR OF CRS, COCA-COLA ENTERPRISES
Joe Franses is in charge of all aspects of Corporate Responsibility &
Sustainability (CRS) at Coca-Cola Enterprises (CCE) within the company’s European territories, including Great Britain, France and the Benelux countries. Joe has been part of CCE’s CRS department since April 2005, when he took on his first role of Senior Corporate Responsibility Manager.
JEFF VAN DER EEMS CHIEF OPERATING OFFICER, UNITED BISCUITS
Jeff’s role at United Biscuits is two-fold; he is the biscuit giant’s Chief Operating Officer
as well as Head of their Sustainability Committee. Before joining United Biscuits in 2005, Jeff was Chief Operating Officer at PepsiCo International, a position he held for two years. Here, he looked after brands such as Walkers and Tropicana. Before PepsiCo, Jeff worked at several investment banks, specialising in mergers and acquisitions.
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