LAUNCH GALLERY
A ONE-POT HOT SAVOURY BREAKFAST stewed! has introduced Beans, Bacon & Bangers, what they call “a revolutionary idea”, “a first on the market” and “a trail blazing, one-pot, hot savoury breakfast.” With cowboy supper-under-the-stars top notes and a Great British breakfast base, Beans, Bacon & Bangers combines real baked haricot beans with smoky bacon lardons, chunks of gluten-free, British pork sausage and mushroom with flavours of molasses and spices. stewed! say the pot is ideal for breakfast at the desk, a lazy supper (with mash) or for eating at festivals. The pot, says the company, is just 325 calories, contains two of your five-a-day and be heated and ready in just three minutes. Beans, Bacon and Bangers is available through
ocado.com (RRP: £3.79).
JEYES BLOO FLOWERS
BLOSSOMTHIS SPRING Jeyes has announced the launch of a new umbrella brand of products, Bloo Flowers, targeting a new market with a fresh digital marketing campaign and major national TV sponsorship. Bloo Flowers will be marketed to a younger audience based on recent in-depth consumer research carried out by the household cleaning specialist. The range, which currently encompasses the flower-shaped cage-free toilet rims Sweet Tulip andWild Poppy, will feature in a nine week daytime TV sponsorship deal, valued at £1million, with ITV’s 60 Minute Makeover. To fully engage with the younger market, Jeyes has introduced QR codes on the redesigned Bloo Flowers packs, directing consumers to a micro- site where they can enter a competition to win fresh flowers for a year. The Bloo Flowers range is primarily driven by the customer demand for fragrance, with 73 per cent of consumers liking the new product thanks to its unique scent and design. The range is available in all major retailers with an RRP of £1.49.
WARBURTONS’ SNACK ASSAULT Bread favouriteWarburtons is continuing to grow in the snacks sector, this time releasing their new Baked Pitta Chips. Available in five flavours, including Sour Cream & Chive, Chilli Jack and Salt & Pepper, the Chips come in three pack formats - 40g (Little Bags), 85g (Little Big Bags), 150g (Big Bags). The Chips are baked not fried and are baked twice for extra crunch. According to Warbutrons, the chips have 33 per cent less fat than potato crisps, use no artificial ingredients or MSG and are suitable for vegetarians. Warburtons have invested £5 million in a stand alone snacks production facility to continue their efforts in the market.
CAPITALISING ON £1 BLOCKS POPULARITY Nestlé Confectionery is to add to its successful £1 chocolate blocks range with the launch of the new ROLO sharing block. Available now, the 100g ROLO chocolate block is filled with an indulgent caramel centre and utilises the iconic ROLO shape to create a moulded block. This will be the first time the brand has entered the block market. According to Nestlé, the launch capitalises on a number of the major confectionery trends within independents. As at-home consumption and the ‘sharing’ occasion continue to grow, it is the independents channel that has taken greatest advantage of the opportunity with strong growth in blocks in the past year – up 11 per cent in value sales, according to data from IRI. The ROLO brand, which has been in the UK since 1937, is now worth £15m and has seen strong growth over the past 12 months with sales up 36 per cent in value.
18 | FMCG News |
FMCGNews.co.uk
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