LAUNCH GALLERY
GIVING SALES SOME BITE To build upon the success of Cadbury Wispa, a brand that was famously brought back to market by popular consumer demand, Kraft Foods is launching an exciting new chocolate sharing product, Cadbury Bitsa Wispa. The new pack is the latest addition to the range of Cadbury branded sharing bags from Kraft Foods, and contains bite-sized chunks of the popular Cadbury Wispa chocolate in a convenient re-sealable sharing format. The chocolate bags category is already worth £313m and is growing by 4.5 per cent YOY and bitesize products currently account for 9.5 per cent of chocolate sales and 6.8 per cent of total confectionery sales. The Wispa brand as a whole will be supported with a £3.5m ATL marketing spend later this year and Bitsa Wispa is available in all major retailers in the confectionary aisle.
DECLARINGWAR ON SENSITIVE SKIN NIVEA FORMEN are declaring war on sensitive skin with a re-launched, improved ‘Sensitive’ skincare
range.Men’s skin is reputably tougher and stronger than women’s, but actually, a staggering 55 per cent of UKmen claimto have sensitive skin, according to a Beiersdorf study. The range includes the Sensitive Post Shave Balm(left) which is an updated version of the company’s regular post-shave balm. The balmis specifically formulated tomeet the needs of easily irritated skin with a light, non-greasy and quickly absorbing fluid. The alcohol free formula contains pure organic Chamomile and helps reduce irritation naturally while pro- viding lastingmoisturisation. It is available in all leading retailers with an RRP of £7.10.
TYRRELLS ATTEMPT PREMIUMTORTILLA CHIPS Tyrrells is launching a range of premium English Tortilla Chips, giving what they call an “authentic Mexican Tortilla recipe a delicious twist” by infusing the corn chip with English chives coated in provenance rich English seasonings. Tyrrells say that the Tortillas launch aims to create a significant premium segment in the Tortilla chip market aimed at discerning consumers looking for a quality proposition that is steeped in character. The TorTyrrells launch will be supported in store by specially themed point of sale material as well as eccentrically-themed PR and digital activity in order to heighten brand awareness and encourage
trial.The tongue twistingly named TorTyrrells Tortillas range will be available in 175g bags from early April in three flavours: Glastonbury Cheddar & Caramelised Onion, Rather Hot English Chilli and Somerset Sour Cream, all with an RRP of £1.99.
JACKSON’S BAKERY
UNVEILS FIRST BRAND Jackson’s Bakery has launched Champion Bread - made in Yorkshire, with wheat grown in Yorkshire and flour milled in Yorkshire. Jackson’s Bakery has a long history of making bread in Yorkshire and is owned by the family-run William Jackson Food Group, which was founded in Hull in 1851 and also includes the Aunt Bessie’s brand. The truly Yorkshire bloomer, available in a sliced brown or white loaf, is on the shelves at selected Waitrose stores (RSP £1.45).
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FMCGNews.co.uk
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