LAUNCH GALLERY LONG CLAWSON DAIRY
GO FOR PREMIUM At the recently finished Food & Drink Expo show, Long Clawson Dairy unveil its new premium British cheese brand, Claxstone. The new collec- tion includes Blue Stilton, Shropshire Blue, Aged Leicestershire Red and Smooth Blue and accord- ing to Long Clawson, is made for cheese lovers and cheese connoisseurs, satisfying the increasing demand for top quality cheese (3.9 per cent increase in premium cheese sales in the past year according to Kantar World Panel), whilst being designed to make all Claxstone cheese occasions special for consumers. According to Long Clawson Dairy, the flavours were chosen following comprehensive consumer research along with packaging and branding concepts to ensure that all aspects embody the traditional cheese making skills and heritage of Long Clawson Dairy. Claxstone Aged Leicestershire Red is currently available from Asda with an RRP of £14.99 per kg and will be available from M&S in April. The Claxstone Smooth Blue and Aged Leicestershire Red will be available from Morrisons in July.
ADDING CHOCOLATE TO AWINNING FORMULA Nature Valley has launched a new Oats & Chocolate SKU into its popular Crunchy & More Granola Bar range, after identifying a gap in the market for healthier biscuits which feature chocolate. The Nature Valley Crunchy & More range is already performing extremely well, says owner General Mills, with 70 per cent of sales incremental to the category and delivering an impressive £765k value since its launch. Healthier biscuit bars containing chocolate contribute nearly a third (29.8 per cent) of value sales share and it is an important flavour for performance of established brands in the category. Therefore, the delicious new SKU with its wholegrain oats and chocolate pieces is expected to deliver even further sales growth and really drive consumer interest for the brand. The new Crunchy & More Oats & Chocolate SKU is available in a five bar multi-pack for RRP £2.39 or RRP 55p for single bars.
VEGAN-FRIENDLY CHILLI
FROMAMY’S KITCHEN From the Southern kitchens of the US comes Amy’s Kitchen and their gluten free vegan-friendly chilli. According to the manufacturer, the Chilli is packed full of flavour, containing only the healthiest ingredients and is ready to be enjoyed in minutes. Amy’s Kitchen also say that, with the new Chilli, that they are helping retailers meet the increasing demand from customers who seek a meal option which meets a number of requirements, from being healthy and delicious to quick and easy as well and suitable for the whole family. The Chilli, which is available in spicy and medium varieties, is vegetable- based, and approved by the vegetarian society. Following a traditional Texan family recipe, Amy’s Kitchen has ensured that both chilli variants are authentic, hearty and flavoursome containing ingredients such as onions, sweet peppers, red beans and tofu. With an RRP of £2.39, Amy’s Kitchen Chilli will be available from Wholefoods stores and independent health food retailers from April before rolling out into Waitrose stores nationwide in May 2012.
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FMCGNews.co.uk
THELAUNCHGALLERY
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