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Eyes on....Spectral Eyes On…Spectral


Ridi Lighting acquired Spectral and launched it at The ARC Show 2011. Since then the brand has gone from strength to strength. We talk to Mike Attard, UK Managing Director At Ridi Lighting, about helping the brand to grow.


A1:Spectral has been an


incredible success. Did you anticipate when you launched the brand that it would grow this quickly?


MA:Our confidence in what we could achieve was the defining factor in Ridi acquiring Spectral in 2010. The key is our experience and knowledge of the lighting sector, which has enabled us to reconnect and establish Spectral with its key audiences through good products that are well marketed. This strategy was crucial to the re-launch as I felt that this was the primary area that was lacking prior to our involvement with the brand. Ultimately we have something different to offer architects and designers.


A1:How are you planning on developing this success over the next year or so?


MA:People in the industry are aware of Spectral now, and through effective marketing and great products I’m confident this development and growing


reputation will continue. We are now looking at recruiting a dedicated sales team for Spectral and, although our Ridi teams will still be involved with the brand, its success and our intent to grow warrants a specialised sales team. Our challenge is to bring over the project oriented skills from Germany, which have been our biggest asset in working with German architects. In fact, a former architect heads up our team in Germany.


A1:Spectral is known for creating design focused products, to what extent has the existing quality of the Ridi


brand allowed you to be more creative with Spectral? MA:In terms of the creative direction, I am very happy with where the company is and I am confident in our new products. Where Spectral really benefits from the Ridi connection is in our manufacturing capability; Ridi is renowned for its quality control and reliable German engineering. Ridi brings tightly controlled manufacturing and great quality control standards that enable Spectral to work with more advanced electronics.


A1:You’ve worked on some amazing projects in the past. Which has been your favourite?


MA:The work we completed with 00:/ architects at its Hub Westminster project really stands out. It provides state-of-the-art workspaces and meeting


rooms, a forty-person cafe lounge, a lecture theatre, an innovation workshop space and collaboration booths. The design of the space is all stripped back interiors; to say the design is quirky is an understatement with its greenhouse meeting rooms and tennis umpire chairs dotted about the place. We have over 100 Iris luminaires in the building and the stripped back fitting fits perfectly with the interior design and décor. It was a great project to work on, as the design of the luminaire and the architect’s vision were a perfect marriage.


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