head home, full-time residents know that businesses will slow down… sometimes to an almost catastroph- ic halt. By choice or necessity, local businesses of- ten reduce the hours or days that they’re open, or in some unfortunate cases, close their doors for good. What can you do to ensure that your business, or the company that you work for, stays afloat and prosper- ous during the sweltering summer months? The an- swer is easy…and fun! Get out there and network! Meet new people! Word-of-mouth is one of the most powerful marketing tools available, but it only works if you’re out there in the trenches. Joining a networking group is a business deci-
A
sion that requires an investment of time and money. The majority of local groups meet regularly, have dues, and active participation is either encouraged or required. The more people you know, the more relationships you build, giving you an opportunity to increase your business.
You’ll also be expected to
refer leads to your fellow group members. This handy guide includes details and descriptions of the most popular local networking groups, and will help you select the best fit for your business. When done correctly, networking can provide the best re- ferrals that you’ve ever received.
s the summer approaches and snowbirds
SOCIAL NETWORKING EVERYONE uses Facebook – from your best friends,
to coworkers, to your grandparents (!). Even some internet savvy pets have a page. Your business probably should too. If you haven’t already, sign up for Facebook, Twitter and LinkedIn accounts. Update them regularly with interest- ing content, targeted to your audience. Consider starting a blog, or post informative videos on YouTube – all of which will increase your search engine optimization (SEO) on the Internet map. Having your business pull up on the first pages of a Google search is crucial, so promote your online presence. Remember, what you start has to be maintained, so finding ways to streamline the process is crucial. Time is your most valuable asset. The bottom line? Networking groups are tools. You
may see immediate results, or you may need to build nu- merous relationships before you see any return. Tools de- pend on the user, so be prepared to participate. The more you broaden your horizons through active participation and socializing, the more potential you have to generate new customers for your business and make more money. And who doesn’t want to make more money?! Finally, keep in mind that networking doesn’t always
have to take place in a structured setting. Network with the people in your everyday life: co-workers, your personal trainer, doctor, dentist, family and friends.
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