This page contains a Flash digital edition of a book.
CAREER


MAN ON TOP Q


TELL US A BIT ABOUT YOUR WORK AND WHAT IT INVOLVES.


I am creative director of the PR agency Edencancan. We have a roster of well-known brands and develop strategic campaigns to maximise exposure and brand recognition. We look after Spanx, Comedy Central, the Roof Gardens in Kensington, Mamas and Papas, BBC Children In Need, Jeans for Genes, Aigua Media, Jinksy and Supertrash, to name but a few. I work across all the brands and am also a spokesperson for fashion on TV and radio.


Q


creative industry. When I first started working I remember being very careful about my sexuality, but that was mainly because of my own insecurities rather than anything else.


Q Q Q


ENTERING YOUR PROFESSION? I did it in a strange way, but my advice is to go ahead and try and do what you want to do. Don’t say “what if?” because it’ll only make you regret things if you never try. People constantly complain or say they can’t do something – you really can do it if you want it enough and have the desire to make a difference. So basically, do some research, learn, and never be afraid to get your hands dirty.


Q


For more details about Edencancan, go to www.edencancan.com


WHAT DO YOU ENJOY MOST ABOUT YOUR WORK?


I love the fact that we make headline news, the work we do will be seen the next day by millions and that excites me. It’s instant gratification, and the quick turn around of things makes it really exciting, varied and dynamic, and never boring. Of course, we also concentrate on long-term strategies for our clients too which allows us to really get messages across.


WHAT DO YOU DISLIKE, OR FIND MOST CHALLENGING, ABOUT IT?


I think as I get older that I am getting less tolerant with people’s demands! I find the challenges of constantly thinking of new ideas and creative ways of developing our clients as something that can be relentless.


WHAT ADVICE WOULD YOU GIVE TO ANYONE WHO WAS INTERESTED IN


HOW DID YOU COME TO ENTER THIS PROFESSION?


By chance. I was not too sure what to do when I was 30, but I knew I wanted to have a business, and then I met my business partner, Nick Fulford, who ran a successful agency. He offered me a desk... and the rest is history! I helped out with celebrity placement and press ideas and now, seven years later, we have 20 people working for us and we are an award- winning agency.


ARE YOU COMPLETELY ‘OUT’ AT WORK? Yes I am – it’s never been a problem. It’s a


PR supremo Nick Ede talks to us about his career…


42 WWW.OUTMAG.CO.UK


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68