This page contains a Flash digital edition of a book.
people, TALK to them. Occassionally look at your timeline


of tweets


from the perspective of a potential new follower or customer. What impression are you giving off - is it a stream of retweets and no actual content or is it too personal?


What is your marketing budget for the year? Advertising, giveaways, offers all cost you your profit - it’s important to keep a handle on what you are giving away. A well considered advert, giveaway or offer could find your networks with a raft of new fans and followers, think about what you can realistically afford. £20 worth of giveaway may be better spent on targeted advertising (or two UK Handmade Showcases!), work out the real costs of giving things away, including the time you spent making it. Craft fairs can often be expensive, but many new crafters are happier to spend money on a stall than on advertising their business online, they seem to disassociate fairs from their


marketing costs. 99 | ukhandmade | Spring 2012 Targeted


facebook advertising could see your page likes increase dramatically with none of the extra overheads of a fair. Each new liker will see your updates now for the foreseeable future, potentially this could be a better return than one off sales at a fair... advertising is definitely worth considering.


Measure your success For each month calculate how much your engagement and fan base


has grown on each social media site. With this information you are able to forecast your growth for the following month and the future. This information is invaluable to see if your site is performing well and to gauge if promotions have made a significant impact on your follower numbers and on your sales figures!


Image above: Golden Heart Copse by Paul Bailey www.paulbaileyart.co.uk


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