This page contains a Flash digital edition of a book.
Little Squirrel with a Heart by Fibrous www.etsy.com/shop/fibrous


reply to another of their


tweets


and follow at a later date. You have identified they are in your target market, that’s enough to know they are worth your time tweeting to. This also avoids you being perceived as a spammer - which you are not!


Content - Mix it up What you actually say, how you say it and how often is vital. Facebook uses an algorithm to work out an


98 | ukhandmade | Spring 2012


‘edge rank’


for your updates, this


rank is extremely important. Post too much with no feedback and your page goes down, post too little and your page goes down. Achieve a perfect balance of different types of updates and you will see your page work slowly up the ranks... it is often not instant but a month or two of consistent posts will see your page begin to blossom.


With twitter, it’s best to “chat”, as often as possible in your allocated social media time slots. Use your lists to ensure you are chatting to relevant people that may be interested in either buying your goods or promoting your goods - this includes fellow crafters.


Take time to talk to people and don’t be afraid of any account no matter how big - just don’t spam


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