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Follow any fan accounts you identify as having a similar target market. Tweeting or commenting on threads and making conversation with these sites will help your own site be seen by their fans. Your fans will also see that you have interacted with a page they like. Make this an important part of your daily activity, create lists of complimentary companies to engage with.


Avoid spamming! For example, with facebook, don’t post directly to a page wall unless invited or it’s clearly the norm for that page (I invite blog posts to the Craft Blog UK Wall) as it’s likely you’ll just get caught by their spam filter. Instead, reply to their threads and get involved in conversation because if the page replies, everyone on that facebook thread is notified, so chances are they will all see your comment too.


With twitter, set up searches for key words you are interested in, like “veggie garden” or “hen party” - think of phrases that your target market


97 | ukhandmade | Spring 2012


will be using. Adapt these phrases using the twitter search operators or advanced search.


Avoid pouncing on people that mention something you are listening for in a search, instead create a twitter list from these people and


Distant Glens, Felt Landscape by Aileen Clarke www.aileenclarkecrafts.com


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