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page, google+ or twitter account. Let people know what you will be posting about, why your stream of updates will be of interest. Perhaps you have a great series of posts coming up on your blog that they can keep up to date with by following you, or they can see sneak previews of your work in progress on your facebook albums.


Networking with fellow artists and crafters may not lead to sales directly, but it will help kickstart your network if you follow and interact with each others accounts. It’s easier to encourage new fans and followers once you already have a network of people to chat to. You can then build up a community vibe and spend more time focusing on networking specifically with your target market in mind.


Write up a social media action plan To avoid wasting your time on networking sites, write up an action plan. I write social media strategies (www.hilarypullen.com) for my


96 | ukhandmade | Spring 2012


clients to help them to focus and prioritise their online activity.


What are your social media goals? The instinctive answer is that you want more fans and followers and more traffic driven to your site. You may even have a figure in mind and a deadline already. Try and forget fan numbers and traffic and focus more on your engagement stats.


Facebook and Twitter are all


measurable in terms of engagement. Facebook has a public figure (just below the fan count) to tell all of your potential fans how many people are talking about your page. The higher the ‘talking about this’ figure the better - this figure also reflects your page likes for each weekly period. The figure shows visitors to your page and that that your audience values your page content. Read more about this over at Craft Blog UK. “How many people are talking about your facebook page”


With twitter, look at how many


twitter lists an account has been added to, this is often an indication of the quality of their content. If you see a great relevant list, tweet the owner and ask if you could be added. Also, create your own twitter lists and let people know you have added them, it’s a great ice-breaking tweet, as it’s flattering to be added to a list of ‘top this’ or ‘inspiring that’ tweeters.


Identify your target market This information is important because it determines the content and tone of your updates and also which other complimentary companies you should be interacting with.


Write up a profile of your ideal customer. What do they watch and read, which blogs do they follow, where do they shop, do they have kids? This will help you to research content and follow people and pages your market will be interested in. You can find great content to share to your followers this way.


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