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BUSINESS: Engage Me! by Hilary Pullen of www.ukcraftblog.com


Engagement is a term that is widely used in social media - it means likes, comments, replies, follows and shares. Social media helps us to hold a personal conversation with our customers and fans and to develop the unique voice of our brand.


If you are struggling and


feel it’s all a waste of time, read on - you may just need to tweak your approach...


There are only 24 hours in a day...No magic wands exist (unfortunately) to make your blog, shop and social media channels suddenly super successful - it takes your creative talent, time, research and a lot of effort. Social media sites may be free but your time is a valuable commodity and should not be squandered! To promote your craft business online, it’s best to allocate


94 | ukhandmade | Spring 2012


periods of time each day that you devote entirely to productive online activity. Preferably in short bursts spread through out the day.


For small businesses being engaged with your readers, existing customers and potential customers is crucial to bringing online sales. However, spending all day on addictive social networking sites can leave you with no time left to create! A classic catch 22 situation that many of us are familiar with and could lead us to make rash decisions to abandon social media accounts or blogs. Hang fire, it really is worth persevering!


Starting from Scratch Plant some seeds!


Pool together


everyone that can help you kick start your accounts. Family, friends or online friends from forums and


existing networks. It really helps to have some familiar faces you can chat and react to.


If you have a blog


or website ensure that your social media accounts are clearly displayed.


A good start to networking would be the UK Handmade forums and facebook page. You can also tweet / facebook me on the ‘Craft Blog UK’ or ‘UK Handmade’ accounts, we are happy to help with your promotion, it’s why we’re here. We get a kick out of seeing small UK businesses thrive! Many other large accounts in this community will feel the same, so be creative about the way you approach people for help, let them know more about you and engage with their content first.


Try and create the feeling of an exciting ‘launch’ about your new fan


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