This page contains a Flash digital edition of a book.
smaller one.


It’s also to do with trust.


5-10 years ago, websites were much less robust, so it was easy to lose trust with making payments, whereas now the trust that the goods will be fulfilled is really there.


How do you select the independents/designer-makers that you wish to work with? We look for good quality, design- led indies that want to grow their business nationally. We think that supporting micro-businesses to grow and prosper during a downturn is important.


We find most indies on the web. We use social networking and blogs to find links to great people. It’s good fun when you find an indie that is really well connected to great people that you have never seen before.


Why do you feel it is important to support small independent businesses? There’s a saying in America.. “Don’t give your money to the man, give it


86 | ukhandmade | Spring 2012


to mom & pop”. I think this is a great philosophy. If we spend our pound in the chain stores, that money goes out of local communities into the coffers of big corporate giants. If we support the indies in this country, the money will go to families directly and is more likely to feed back into local communities.


Do you have any tips you can offer designers running their own businesses? Don’t spend too much money on selling on the web. Look for free or low cost routes to market. People like news, so a blog is as important as your website. It can generate traffic and keep people in touch with what you are doing. Also keep an eye on great sources of information like design sponge and UK Handmade to see current trends and what’s selling right now.


Can you share a few of your favourite independent designer- makers and tell us why you like their work?


I’m loving LoveSalty at the moment, a great name for starters, beautiful jewellery and a perfect example of how to get it right. This indie has amazing photography and she has a great eye for putting a collection together. Her indie shop looks great when you see all of the products on one page.


I am inspired by Rachel Taylor’s work. I have a bit of a weakness for 1950’s design, so for me this really has the wow factor. Rachael draws on nature for her inspiration, so the starting point for her work is always original. She’s also great at marketing herself and building a good network of buyers.


A new favourite indie to our site is ‘Alphabet’. Their designs are clean and fresh, with a strong lean to typographic design. Their interior photos look truly amazing and after all, who doesn’t need a patchwork snuggler!


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120