This page contains a Flash digital edition of a book.
packages to guide clients on their personal


journey from buying


products to effective presentation. Zoë specialises in advising and mentoring shop owners, artisans and craftspeople on how to maximise the visual appeal of products in order to promote sales and remain on trend.


Designer-makers will be invited to sign up to Workshops available during the day:


Shop Ready Boot Camp The ‘Shop Ready Boot Camp’ offers a holistic, practical approach in helping


retailers, artisans and


designer-makers to make informed choices, enabling manageable, profitable, sustainable businesses and emerging brands to flourish. The Create Place event


will offer


taster sessions for designer-makers seeking tools, techniques and support to grow their business.


Issue Busting The issue buster is a powerful tool for facilitating goals and working


73 | ukhandmade | Spring 2012


Improving Productivity By using a number of creative and effective methods, this workshop will help individuals understand their strengths and realign their focus to make the most of their time and energy.


through problems to clearly see the things you want to achieve.


Make your Concept Happen One-to-one sessions will allow you to clearly articulate your concept and come away with the confidence that you have a high level plan and schedule of tasks to help make your business happen.


The Art of Visual Merchandising Using Visual Merchandising, the ‘Unleashing your Story’ workshop will explore the mechanics of creating desire amongst your customers, and will help you to enhance your own authentic style and product presentation in a unique way that will make you stand out from the crowd and maximise sales.


Engage Your Audience Social Media guru Hilary Pullen of UK Handmade and Craft Blog UK shares her tips and tricks for communicating with your target audience through social media.


Photography Workshop Photographer Larissa Joice of Giggleicious Photography shows you how to make the most of your product photography.


Images courtesey of Larissa Joice of www.giggleicious-photography. com and Menno Stassen.


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