Image: Getty Images for adidas


adidas launch Team GB kit a


Hockey’s Denise Marston-Smith (left) and Richard Mantell (right) flank GB swimmers James Goddard and Joanne Jackson on stage at the official British team kit launch for the London 2012 Olympic and Paralympic Games, designed by Stella McCartney, created by adidas.


didas, Official Sportswear Partner of Team GB and ParalympicsGB have presented the team kit that will be worn by the British


athletes at the London 2012 Olympic and Paralympic Games. Designed by acclaimed British designer Stella McCartney, who was appointed by adidas as creative director for this project, the kit is the most comprehensive range that’s ever been supplied to a national team, combining the best in performance technologies and stand-out British style. Stella McCartney said: “The first


place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.” The kit was revealed in spectacular


style at the Tower of London where over 30 athletes including hockey’s Richard Mantell and Denise Marston-Smith showcased the performance range


A close up of the women’s hockey top and skirt


including competition kit, training wear, the presentation suit, footwear and accessories. Nick Craggs, Marketing Director, adidas UK said: “All eyes will be on the British athletes when they take the stage at the Games so we wanted to ensure that they would be the best equipped team through a combination of leading technologies, including


TECHFITTM PowerWEB and Climacool and a unified, striking team identity.” adidas will supply over 900 British


athletes across the 26 Olympic and 20 Paralympic sports producing a total of approximately 175,000 items of clothing. This is made up of 590 individual articles that have been created to ensure the British team will be the best equipped nation for the Games. Andy Hunt, Team GB chef de mission and chief executive of the BOA, said: “This partnership has brought together the best in performance technology through adidas, the best in British design and creativity


with Stella McCartney and the best in British sport with athletes from Our Greatest Team. Performance is our number one priority and the superb combination of adidas and Stella is sure to impact positively on Team GB.” Replica ranges of the British team kit


went on sale in April, including football, tennis, cycling, basketball, athletics and swimwear.


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