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Page 4 - May 2012


Contributors


Marge Lennon is owner of Lennon Communications


Group, Inc., in Fort Myers, Fla. She can be contacted for more information at (239) 482- 3891 or by e-mail at Marge@ LennonCommunications.com www.lennoncommunications.com


Resort Trades’ Contributing Editor Sharon Drechsler- Scott, RRP, owns PR and marketing firm, Drechsler


Current events in the timeshare industry by Sharon B. Drechsler-Scott, RRP ......................................10


Timeshare resales: Marketing driven or market driven? by Jason Tremblay ............................................................12


Meet Lauren Teranishi: GM for Kona Reef Resort’s timeshare operation by Marge Lennon ..............................................................14


Found money:


Or what’s been hiding in our reserve funds? by Bill Chaffee, RRP, and Nico F. March ................................16


Know the score, know the system: How ‘promoter’ customers and employees turbocharge your business by Alan N. Schlaifer ..........................................................18


Spirit Incentives: Innovations that engage, experience that endures by Brian Welch .................................................................20


Engage, enhance and gain loyalty by Robert A. Kobek, RRP ...................................................24


Rangeley Lake Resort: Seclusion in the western mountains of Maine by Brian Welch .................................................................26


Communications Incorporated and can be reached at 1-310- 923-1269 (direct), on SKYPE at Sharon.Drechsler or by email:


Sharon@DrechslerCommunications.com.


Alan N. Schlaifer is principal, law offices of Alan N. Schlaifer, P.C., Washington, D.C. His focus on the vacation and leisure industry includes counseling, federal and state investigations and litigation, legislation, and regulation on varied federal, state and international legal and business issues. If you have further questions on any of the topics discussed, feel free to contact Mr. Schlaifer by phone (301-365-8999); by fax (301-365-0486); or by email at ANSchlaifer@aol.com.


Jason Tremblay is the founder and CEO of Vacation Hotdeal Companies, Inc; SellMyTimeshareNOW. com LLC; and Timeshare Broker Services, a leader in online resales and rentals, offering by-owner timeshare advertising, broker resales and developer assistance for timeshare on the secondary market. An Inc 500 and 5000 company for two consecutive years, at SellMyTimeshareNOW.com, buyer leads consistently outnumber seller leads


Brian Welch is managing editor and video producer for The Trades Publishing Company. He has more than 25 years of media experience, including print, radio, television and new media. Brian can be reached at brian@thetrades.com.


Publisher’s Corner ...........................................................6 Product News ................................................................22 News ......................................................................8,45,48 Members Directory ........................................................28 Classifieds .....................................................................46 Events ...........................................................................48 Ad Index .......................................................................50


Bob Kobek is president of Mobius Vendor Partners. As a business process design, management and performance improvement company, MVP helps clients increase efficiency and effectiveness to gain positive, bottom line impacts. MVP is the designer and distributor of CustomerCount, the only online continuous survey system created specifically for the timeshare industry. CustomerCount is capable of reaching timeshare owners and guests to gain intelligent feedback and report that is available online in real time 24/7.


Bill Chaffee, RRP, is president of Advanced World Concepts, Inc. - PRA Systems. Nico F. March is senior vice president, investments, Wells Fargo Advisors LLC, Member SIPC


Would you like to be a Resort Trades contributor?


The Resort Trades is published monthly as an Industry Information Source and Buying Guide. Our philosophy is to produce the lowest cost advertising available while maintaining a high distribution into the targeted market. The market is specifically the Resort Professional in all the United States. By utilizing strict cost control and printing on plain web paper, we allow the small and medium sized companies to compete and display their products to the national market. Our national advertising rates are lower than most local newspaper rates, and we enjoy a high advertiser retention and satisfaction. Most advertisers participate in our highly discounted repetitive contract program, and are monthly customers. To sum our philosophy: Low Cost, Repetitive, Consistent Exposure, and Highly Targeted Distribution. Respectfully,


Tim Wilson Publisher


Monthly publications are The Resort Trades, The Golf Course Trades, The Park & Recreation Trades. All are published by The Trades Publishing Company, Inc., 20 Our Way Dr., Crossville, TN 38555. Nothing in these publica- tions shall constitute an endorsement by The Trades Publishing Company, Inc. These publications disclaim any liability with respect to the use reliance on any such information. Copyright © 2012 by The Trades Publishing Co., Inc. All rights reserved. Reproduction of material appearing in The Trades is strictly forbidden without written permission. All advertising is subject to Publisher’s approval and acceptance without recourse. The advertising herein that is typeset and/or designed by The Trades Publishing Co., Inc. is the property of The Trades Publishing Co., Inc. and not that of the advertiser. The advertiser has purchased the right of reproduction in The Trades only and does not have the right to reproduce the ad in any other place of publication.


We at The Resort Trades magazine are always looking for potential contributors to write articles of interest to those involved in the resort sales and marketing industry.


If you have industry insight and you’d like to submit informative content and share your unique expertise while including tips, strategies, techniques, case-studies or analysis about relevant topics, then we want to hear from you!


Contact Tiffany Lewis at resort@thetrades.com or 931.484.8819.


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