20th-22nd March 2012 Olympia, London
www.iptv-forum.com
IP&TV World Forum to become TV Connect
With connected entertainment, social media and TV apps having clearly emerged as the indus- try’s hot topics for 2012, the IP&TV World Forum is to change its name next year to TV Connect (see p.6 for details). This year’s event is however embracing all the key trends and is expanding to accommodate its growth. The 2012 event will for the first time use adjacent addi- tional event space in Olympia 2.
This will also be the location for the conference stream, which will be located in a special new Conference Quiet Zone. This year’s event also fea- tures the TV App Hub, with Google running the opening workshop. With social TV one of the most important emerging technologies, the App Hub, which takes place on days one and two of the conference, will assess the monetisation oppor-
tunities presented by the con- vergence of television and apps. Global manager, developer relations and developer advocate at Google, Ossama Alami, will open the free developer-orien- tated gathering on the first day of the event, and run a two-hour workshop. The App Hub will fea- ture an interactive agenda of developer workshops, break-out sessions and panel discussions. Key subjects to be debated include the route to market for independent app developers, how developers can overcome increased fragmentation, the tools needed to provide the best SDK (Software Development Kit) and the impact of HTML5. The show organisers have also created the IP&TV World Forum App, which is available for iPad, iPhone, Android and Blackberry, and features the exhibition guide, floorplan, speakers and agenda, as well as a variety of news.
Show Daily
Day 1 • Tuesday 20th March 2012
Facebook key to social TV
Social networking sites are play- ing a pivotal role in marketing dig- ital TV services and could be more important that network operators, according to an indus- try survey from Informa Telecoms & Media. Over 20% of respondents to
Informa’s Future of TVsurvey said that social networking sites like Facebook are best-placed to build an audience for paid digital content, compared with only 16% for network operators. Despite Facebook’s minimal investment in TV compared with Apple or Netflix to date, the growth of tablets and the new trend for simultaneous multiscreen con- sumption means that Facebook is in an ideal position to take advan- tage of the social TV phenome- non, according to Informa. Facebook‘s role in the future of
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contents > 1 News > 10 Conference overview > 12 Letter from the organiser > 14 Exhibition floor plan > 17 IPTV Awards > 20 Interview: Nicolas Bry > 22 Interview: Matthew Littleford > 24 Analysis: social TV > 26 Opinion: Steve Christian
design is soul user experience excellence
IPTV WF 2012, 3 Inserate 190x60 mm, 4c
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