Broadcaster
ASIA MEDIA SUMMIT 2012 29 - 30 May 2012, Bangkok, Thailand
Creating Impact: Media in Today’s Society
Media’s power is enormous in today’s society. It can facilitate public debate and discussion and shape public opinion. Its infl uence extends to its role in development, setting an agenda it deems relevant to nation building. A media with a capacity and interest to report issues on national strategies, social justice and inclusion, social progress, environmental sustainability, and enabling regulatory environment can create wealth in society, develop people’s potential to pursue creative and productive lives, and contribute towards equity and equality for all people.
Strategies differ, from adhering to a free and pluralistic media to imposing a more regulated arrangement. The enormity and complexity of development and its consequences demand a dynamic and sustainable media organization, able to adapt to technology and program innovations, creative capacity building approaches, and new delivery platforms to serve both business and development ends.
In Asia-Pacifi c, has media served as a positive force or stumbling block to development? Is its capacity to serve the ends of development limited by its structure, regulation, and culture? How can media engage more to serve the ends of development without risking professional and ethical standards as well as sustainability? Is public service broadcasting still a viable alternative to serve the public’s needs and interests? How can social media improve media’s sustainability in the context of development?
The Asia Media Summit 2012 will examine these issues, offer best practices and identify measures that support media’s efforts to build and sustain a strong public trust and create impact in today’s society.
Day One : 29 May 2012
0900 – 0945 Inaugural Session and Keynote Address 0945 – 1015 Tea Break
1015 – 1130 Plenary Session 1 Media, Development and Confl ict: Can Media Make a Difference? Development remains elusive for the world’s poor. Food and water scarcity, inadequate educational and employment opportunities, and limited access to health services are some urgent challenges that confront many stakeholders of development. And so are peace and security without which development is not possible. Climate change also impacts development. How can media pursue meaningful reporting to address poverty alleviation, peace and security, access to opportunities, and wealth creation? Is community radio and television making any difference? Are there best practices that highlight media’s capacity to make a difference? What is missing?
1130 – 1245 Plenary Session 2 Building a Media-literate Public
Enhancing media’s role in development demands building a media literate public that will effectively comprehend and utilize media content and engage media to promote professionalism and good ethics. A media literate public can contribute to greater civil society participation in development and contribute towards the establishment of more robust media organizations and the functioning of a healthy democracy. What are new approaches to enhance media literacy? Is media paying lip service to media literacy? What more can be done?
1245 – 1300 Presentation of the World Television Awards 2012 1300 – 1400 Lunch Break 1400 – 1600 Mediahub Market and Networking
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