Milestone Program Overhaul DW Celebrates
Deutsche Welle (DW) has successfully introduced top-to-bottom reforms that react to fundamental shifts in the global media market by transforming Germany's international broadcaster. For users in Asia, the DW relaunch includes brand new broadcasting formats, a completely revamped website and trend-setting design. And the training institution DW- Akademie is full of new initiatives that promote the spread of responsible journalism worldwide.
Deutsche Welle is proud to present a second channel tailored to the Asian market called DW (Asien), featuring 20 hours of daily programming in German and 4 hours in English. The line-up offers viewers an exclusive link to Europe with trusted DW favorites alongside leading productions from German partner stations.
partnerships with AIBD and numerous regional media outlets throughout Asia to work more effectively in the region.
Each channel features the new DW logo, a single image now used to represent all of Deutsche Welle's offerings - on-line, on air and on the radio.
The result: a broadcaster that is "a strong voice - immediately identifi able and unmistakable -amid the competition for global audiences," said Director-General Erik Bettermann.
DW is reaching out to Asia's TV viewers with two updated Deutsche Welle channels. The fi rst offers Asian audiences around-the-clock programming in English. The line-up includes the news magazine "World Stories," which makes a point of welcoming contributions from DW's partner broadcasters in Asia and beyond. Other program highlights include "Europe in Concert," "The New Arab Debates" and "Shift," a review of how the digital world impacts our lives.
IAWRT Joins AIBD Family
The International Association of Women in Radio and Television (IAWRT), a non-profit professional organization of women working in electronic and allied media, has become AIBD’s affi liate member.
Founded in 1951, IAWRT is a forum for personal contact and professional development among women broadcasters worldwide. It is a non-governmental organization (NGO) in consultative status with the United Nations Economic and Social Council (ECOSOC).
Comprising women of many nationalities across the broadcast spectrum, IAWRT arranges international conferences with workshops, screenings, lectures, training and professional networking. It collaborates with media organizations, organizes conferences, implements projects and undertakes activities.
22 For more information, please visit www.iawrt.org
A completely redesigned website at www.dw.de
brings DW's expansive multimedia offerings together in one fresh, convenient package. The site is home to news, feature-length reports and interactive content in 10 languages for users in Asia: English, German, Bengali, Chinese, Dari, Farsi, Hindi, Indonesian, Pashtu and Urdu.
Deutsche Welle will continue to lead the way in promoting diversity of opinion around the world through the DW-Akademie, an institution that supports journalistic development by offering everything from informal workshops for media professionals to a master's degree in international media studies. DW-Akademie has established
For example, given Myanmar's recent expansions of media development, DW- Akademie has been on site conducting workshops that train a new generation of journalists. Courses examine journalistic skills like doing interviews and telling stories while letting participants explore how political changes in Myanmar affect what they can report. The DW-Akademie also recently sponsored a major Berlin symposium on Myanmar.
DW sees promoting thoughtful, responsible journalism as one of its core tasks - in Asia and around the globe. The DW-Akademie just launched its new regional offi ce in Namibia's capital, Windhoek. In light of the Arab Spring, DW-Akademie established a coordinating offi ce in Tunis, where DW supports regional journalists with training tailored to the political situations they face.
DW puts education in focus in another way with the Global Media Forum, a key summit bringing together world leaders in media, development, politics and more. DW invites its partners in Asia to attend the event from June 25-27 in Bonn or participate online.
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