Asia-Pacifi c Broadcasters Brainstorm on Linkages Between Ozone Depletion and Climate Change
Fourteen TV producers and directors from across the Asia-Pacifi c region recently met in Kuala Lumpur to explore media’s role in spreading awareness about the links between ozone depletion and climate change.
From February 27-29, 2012, they took part in a three-day Asia-Pacifi c Media Workshop on the Linkages between Ozone Depletion and Climate Change organized by AIBD with support from the OzonAction Programme of the United Nations Environment Programme – Regional Offi ce for Asia and the Pacifi c (UNEP-ROAP).
AIBD and UNEP organized the workshop to deepen the media’s understanding of the urgency in reducing the production and consumption of the chemicals used in refrigeration and air-conditioning which are potent greenhouse gases. Asian countries are the main producers and consumers of HCFCs, and governments have agreed to phase them out by 2030.
“Our challenge is to mobilize the airwaves to communicate these two important issues on ozone depletion and climate change to billions of viewers,” said Mr. Yang Binyuan, AIBD director.
TV producers learnt about ozone science, the Montreal Protocol, current HCFC
phase-out programs in air-conditioning, refrigeration and other industries in Asia- Pacifi c and climate and energy effi ciency benefi ts of HCFC phase-out.
The participants learnt about how ozone- friendly chemicals are potent greenhouse gases and the need to communicate this to the mass audience and policy makers in the Asia-Pacifi c region.
Fourteen TV producers and directors from across the Asia-Pacifi c region recently met to explore media’s role in spreading awareness about the links between ozone depletion and climate change.
Ms. Aminah Ali, assistant director of the National Ozone Unit at the Ministry of Environment in Malaysia, served as a resource person and shared the host country’s experience in phasing out ozone- depleting substances (ODS).
This workshop was dedicated to Mr Robert Lamb (1952-2012), founder director of Television Trust for the Environment (TVE), which UNEP set up in 1984. An internationally renowned environmental fi lmmaker, Mr. Lamb excelled in producing science-based TV programs and other media products on a wide range of environment and development issues, including ozone depletion and climate change. In 2002, he co-authored a global communication strategy for the Montreal Protocol.
Visit of the factory “CycleWorld”
As part of the learning process, they visited CycleWorld, a Malaysian company that uses HCFC-141b in the production of rigid foam. With assistance from the Multilateral Fund, CycleWorld is shifting to non-HCFC alternatives in the near future.
(Seated 3rd from right): AIBD director Yang Binyuan graces closing ceremony
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