Media and Society in the Pacifi c: Making a Difference
MTV Modernizes its Broadcasting Facility
Maharaja Television (MTV Channel Pvt. Ltd.) in Sri Lanka has recently acquired the latest state of the art studio complex –Stein Studios, considered one of a kind in the region that boasts of intelligent lighting, the latest technology in creative services, modern A/V production capability, and HD ready tape-less system.
The Pacifi c Media Partnership Conference (PMPC) 2012 will be held on 19 September in Samoa with the theme “Media and Society in the Pacifi c: Making a Difference.”
Given the tremendous infl uence that media wields in modern society, such as being able to shape public debate and popular opinion, this conference will delve into the social role of broadcast media in the Pacifi c region.
In particular, it will look at the media’s unique part in ensuring that essential developmental needs for countries are met, key segments of society are properly represented, new web-based and mobile technologies are best incorporated, and most importantly, the trust of the public is secured. To what degree has media performed its necessary developmental function in the Pacifi c, and what are the challenges confronting the industry?
Key conference topics include development and confl ict: what can media do to help; shedding light on women and children; social media and content delivery:possibilities in the Pacifi c; and repaying the public trust: broadcasting in the Pacifi c.
The conference will be preceded by several workshops and meetings from 17-18 September 2012.
The PMPC provides a platform for the broadcasters in the Pacifi c for knowledge sharing and to advance media coverage in the region.
The conference is jointly organized by the AIBD, ABU, and Pacifi c Media Partnership in collaboration with Samoa Quality Broadcasting, UNESCO, UN-AIDS, FES, CBA, ITU, ABC, NHK Intl, RNZ and others.
Sri Lanka’s fi rst state of the art television and fi lm production facility was conceived and completed following the attack on the broadcasting station and MCR in 2009 which completely destroyed the station’s main master control room and adjacent facilities.
Its new complex houses six studios, including three studios that can be converted into an auditorium which can seat up to 2,000 persons and accommodates a 350-vehicle car park. It currently operates as the production hub for MTV, which produces programs in three languages.
The fi rst franchised television show in Sri Lankan television history “Who Wants to be a Millionaire” was launched at Studio 1 in the new complex. It is now being produced in English, Sinhala and Tamil for Sri Lankan audiences at the same studio.
The studio is also open to bookings from overseas and serves as a cost effective production facility hub in the region.
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