TOP DRESSING 55
Keegan Bradley is a fit for Hilfiger
Te Tommy Hilfiger Group has made Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, a global ambassador for the Tommy Hilfiger golf line until 2014. Bradley will represent the brand by wearing select pieces from the men’s golf collection. “I am thrilled to have Keegan
Bradley as the global ambassador for our golf collection,” said Tommy Hilfiger. “His energy both on and off the
course is inspiring and a wonderful fit for our brand. We wish Keegan
the very best on his upcoming season.” “I am really excited about joining the team at Tommy Hilfiger,” said Keegan Bradley. “Tommy Hilfiger is an iconic American brand and I am extremely proud to be a part of its growth in golf going forward. Te brand produces fantastic apparel for wear both on and off the golf course and in my opinion, if you look good, you play good!” Te Spring 2012 collection is
inspired by the preppy, energetic spirit of the Tommy Hilfiger brand. Adding a twist to signature
classic American sensibility, the collection’s technical performance fabrics focus on style and fit. Trough a licensing agreement
with Fletcher Leisure Group, the men’s and women’s golf line is
available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and corporate accounts, as well as
tommy.com.
Abacus ready to move up a gear
Te Swedish golf brand, abacus, has been the official European Solheim Cup Team apparel provider for the past six years. Now, Abacus Sportswear has taken the next big step. Te company has been granted an apparel license for the 2012 and 2014 Ryder Cup. According to the MD
Sven-Olof Karlsson: “Tis is a big achievement. It means the work we have been doing and the clothing that we have developed has been accepted by the global golf community. Te combination of the technical performance fabrics with fashion- oriented designs have proven themselves and been accepted by the world’s best players. To them, freedom of motion is extremely important. You need clothing that you can move in. It’s not difficult to play in hot or cold weather when you have the right apparel and abacus garments help you enjoy the game in very diverse weather conditions.” A presence on the
international stage is nothing new for Abacus Sportswear. Te company was the European Solheim Cup team apparel provider at Killeen Castle in Ireland 2011. Sven-Olof added: “Following rain delays and lightning threats, it was fantastic
to see how the European team players were confident and kept their abacus rain jackets on (even if it wasn’t raining). Te clothes were really put to the test in all weather conditions. Tis is exactly why abacus rain jackets are appreciated so much by the European tour players. We are very excited about our opportunity to partner with the world’s biggest golf event – the Ryder Cup.” •
www.abacussportswear.com
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