CONTENTS 3 GBD MAGAZINE: JOINED-UP THINKING FOR THE EUROPEAN GOLF BUSINESS WELCOME TO GBD T
he summer of golf promises much excitement and we are delighted
to off er you a packed read in this issue of GBD magazine. Personal highlights for me include architect Martin Ebert’s instructional interview with Colin Callander, off ering insight into his inspirations and his successful remodelling of Royal Lytham & St Annes in time for the 141st Open Championship (page 36). We have enjoyed some good trade events already this year, including the PGA Show in Orlando, the GIS in Vegas, and GolfBIC at Forest of Arden. Find out why we are excited about the potential for GOLF EUROPE at its new Augsburg venue, on page 14. Augsburg is just one hot-topic venue worth considering, and you’ll see words and pictures on Marrakech, Lumine, La Moye and Las Vegas, not to mention our unoffi cial club- of-the-month, Swinley Forest (page 18). T is 14th issue of GBD is also packed full of some great product stories; from the likes of PING (page 16), Softspikes, Titleist, FootJoy, PowaKaddy, Motocaddy and many more from the pro shop, to just around the corner at the greenkeeper’s shed, the latest Ransomes Jacobsen walking mower along with other top innovations. T ere should be something for everyone in this bumper 68-page issue.
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YOUR MAGAZINE
Featuring: AUGSBURG CAN MAKE GOLF EUROPE A UNIQUE EVENT
GOLF EUROPE has a brand new venue. Messe Augsburg is planning a welcome for exhibitors and visitors in September which will raise the bar for quality and service.
PING i20 RANGE CAN GIVE YOU THE EDGE
Why serious golfers are so excited about the shot-making capabilities of the new PING i20 range. RANSOMES JACOBSEN CUTTING A NEW STANDARD
GOLF LIVE READY TO GO!
All the latest on fi nal preparations for the Golf Live public golf show at London Golf Club in May. GBD will be reporting from this innovative event.
THE TEN-YEAR PITCH...
Marking a decade of steady growth for PR and marketing specialists Golf Marketing Services. FOOTJOY’S NEXT BIG STEP
Experts in shoes, gloves and wet-weather gear, FootJoy’s logical next move involves golf clothing. Read about the brand’s fi rst big Performance Apparel collection.
MARTIN EBERT OPENS UP BEST PRACTICE IN VEGAS
During the GIS event in Las Vegas, consultant editor Geoff Russell was invited to Angel Park to sample best practices at work throughout a modern golf club.
TIME TO TWEET... Looking into social media. Expert Peter Wilkinson guides the way. 64 36
Colin Callander talks to leading architect Martin Ebert about his work to remodel Royal Lytham and asks his views on the way golf course building and renovation is going, and the courses that are his inspiration.
42 32 34 16 24
Top products for 2012 include the new ECLIPSE2 walking greens mower and a dynamic new range of Cushman utility vehicles.
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Articles to set you thinking in Issue 14 of Golf Business Development. 14
GOLF BUSINESS DEVELOPMENT Golf Business Development
Editor & Publisher: Ben Evans Consultant Editor: Geoff Russell
Design: Paul Roffey
paul@projectmayhempresents.com
Contributors: Colin Callander, Dominic Pedler, Peter Wilkinson, Mark Newcombe
Contact Ben Evans +44 (0)1747 820384/+44 (0)7789 722853
ben@golfbusinessdevelopment.com
Geoff Russell +44 (0)1865 340759
geoff@golfbusinessdevelopment.com
advertising@golfbusinessdevelopment.com www.golfbusinessdevelopment.com
To subscribe to GBD for one year (six issues) the cost is £30 for UK, £36 for Europe and £42 rest of the world (postage included in all cases). For more details write to:
subscriptions@golfbusinessdevelopment.com Or call +44 (0)1747 820384. Send cheques to: GBD Publishing Ltd, Southlea, School Lane, Hindon, Salisbury, Wiltshire SP3 6DZ © Copyright 2011/12 GBD Publishing Ltd
MARKERS
News, views and ideas to help you run a successful golf business. Read all the latest news from across the whole golf industry.
Leading golf research: Best in trade analysis from SPORTS MARKETING SURVEYS INC. Editor’s column: All about ‘Scarry’ not scary golf.
The renovation game: GBD talks to Steve Briggs of MJ Abbott Ltd on recent projects. Conference in full swing: PGAs of Europe coaching event is a hit. Light on Lumine: The Spanish golf club that is really going places. Fashion on the fairways: Latest offerings that make you look good. Time to Par-Tee: Meet the men behind a fun golf game for new players.
Golf equipment guru Dominic Pedler selects 12 new hot products that excite him for 2012.
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