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Putting insight at the heart of marketing


April 2012 Issue 148


COULD IT BE MAGIQ?


Software review of new LifecycleMAGIQ


GET MOBILE, GET LOYALTY


Is new mobile the channel that loyalty marketers have been waiting for?


CHARITY MARKETING 2.0


Has the recession helped spur the charity marketing sector to reinvent itself in a stronger, fitter guise?


DIGGING FOR GOLD


DATA MINING MORE ACCESSIBLE THAN EVER FOR MARKETERS


SUPPRESSION


FLAGGING UP THE KEY ISSUES IN DATA QUALITY SUPPRESSION


INTEREST IN PINTEREST?


EXCITED ABOUT PINTEREST? YOU SHOULD BE


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