NEWS Data quality
BUSINESS WINS Eloqua
UK-based global enterprise applications software company Micro Focus has chosen Eloqua to provide solutions for implementation across all of its operations worldwide, aligning the activities of the sales and marketing departments.
Leeds-based consulting and analytics firm kokino-marvo has signed a three year deal to gain access to Callcredit Information Group’s CAMEO and Microvision segmentation and modelling tools to allow it to provide in-depth customer insight to its SME and corporate clients in retail, banking, telecoms and utilities.
Epsilon has signed a multi-year agreement to provide email marketing services to Konica Minolta Business Solutions Europe, the international digital imaging systems provider, which will give the company access to Epsilon’s DREAM email marketing platform.
Fencing specialist Jacksons Fencing has reduced operating costs and improved customer communications by adopting address validation services from Postcode Anywhere to auto-fill and validate addresses in their customer database, allowing users to input and validate UK addresses from one single postcode, ensuring data is clean and accurate at the point of entry.
The Royal College of Nursing, which represents 410,000 nurses across the UK, has adopted data8’s PAF-based online data cleansing services as part of its improved data quality strategy, dramatically reducing the number of returned mailings and cutting administration costs.
Poor data quality costs UK business £1 for every £6 spent
Around £1 in every £6 of departmental budget is wasted on average by UK companies because of poor data quality – that’s according to new Experian QAS research. Findings from ‘The data revolution — liberating lost budget’ report identify that collectively companies that do invest in improving data accuracy believe they generate an average of close to £1m in additional profit. According to the research, nearly 90% of companies admitted to wasting departmental budget — through duplicated mailings, lost contacts and missed sales opportunities — because of inaccurate data. Departments such as marketing, sales, operations and customer services report wasting on average 15% of their budget on average — and in IT and data management this rises to a staggering 18%.
The price paid by companies for poor data quality is particularly high
in customer-oriented areas of operation. More than 80% of the companies surveyed operate customer loyalty programmes with two thirds of these reporting that inaccurate data has had a negative impact on these programmes through, for example, lost custom. Companies that do invest in high quality data, however, can earn rich rewards. Of the companies surveyed, 55% cited revenue generation as a driver for better data quality. Joel Curry, Managing Director of Experian QAS said: “There is a growing body of evidence showing that accurate data is the key to competitive advantage. Companies that are able to rely on their data can use it to better understand their customers and target campaigns. It’s a fact that UK businesses are increasingly aware of, but as today’s research shows, this awareness needs to be translated into action and investment.”
Benefits of investing in data quality
Three quarters of UK companies have invested in upgrading data management systems in the past two years.
On average across the whole survey, large companies invested more than £500,000, medium sized companies £248,441 and smaller companies £141,795. Average investment for all companies was £285,349.
Nine out of 10 companies that have invested have seen an associated increase in profits, with the average global figure coming in at £943,106 — representing a 300% ROI.
In the UK alone, the associated increase in profit was £792,980.
Apteco names its top three partners for 2011: D&B, Celerity-IS & Callcredit
Apteco has publicly recognised its top three performing partners for 2011 as D&B, Celerity-IS and Callcredit Marketing Solutions. The awards recognise the elite group of FastStats resellers whose sales achievement during 2011 ranks them at the top of Apteco’s prestigious partner network of over 50 partners in the UK, Europe, North America and Australia. Apteco licenses the FastStats software range of marketing data analysis and campaign automation products via an international reseller network of marketing service providers, allowing these providers to offer the data preparation, database building, hosting and support services required to manage FastStats systems for their clients. Simon Fletcher, Business Development Manager at Apteco, commented: “Our partners provide an outstanding service to their FastStats clients and this recognition of our top three performing partners based on sales in 2011 illustrates the high levels of customer service on offer. Our partners build and retain their clients over many years of managing FastStats solutions and the
6 April 2012
level of sales achieved is a reflection of the expertise, skill and knowledge they’ve developed.” FastStats users are given access to their customer and
prospect databases via the FastStats Discoverer, WebLink and PeopleStage interfaces.
In addition, FastStats clients benefit from the experience their partner’s in-house analysts and campaign managers offer, ensuring they maximise the insight that can be gained from their data to drive targeted marketing activity and communications. This model has allowed Apteco’s partners to become highly experienced FastStats specialists, resulting in a large active partner network across many countries with hundreds of FastStats installations and thousands of users worldwide.
Chris Savage, Managing Director of top performing
partner Callcredit Marketing Solutions, added: “We are thrilled to have been acknowledged for our commitment and hard work in supporting Apteco, as well as being recognised for our expertise and experience in market data analysis.”
| Page 2
| Page 3
| Page 4
| Page 5
| Page 6
| Page 7
| Page 8
| Page 9
| Page 10
| Page 11
| Page 12
| Page 13
| Page 14
| Page 15
| Page 16
| Page 17
| Page 18
| Page 19
| Page 20
| Page 21
| Page 22
| Page 23
| Page 24
| Page 25
| Page 26
| Page 27
| Page 28
| Page 29
| Page 30
| Page 31
| Page 32
| Page 33
| Page 34
| Page 35
| Page 36
| Page 37
| Page 38
| Page 39
| Page 40