PROFILING THE INDUSTRY CALLCREDIT INFORMATION GROUP
Innovation key to the continued evolution of Callcredit Information Group
In a marketplace that evolves so quickly, it pays to be able to adapt and react just as quickly – and it’s that ability to continually and successfully innovate that has allowed Callcredit Information Group to stay ahead of the game for the last 12 years.
F
rom the moment Callcredit Information Group was founded in 2000, innovation has been at the heart of everything we do. We have been proud to lead the way in developing pioneering new solutions designed to help marketers respond effectively to the ever- changing needs of their consumers. The marketing world is continually evolving and the way in which people do business has changed tremendously in the 12 years that Callcredit has been in existence. Technology means that consumers are increasingly engaging with brands in an entirely different way to how they once did, across a multimedia, multi-channel environment and at a time and place that suits them.
Keeping up with these changes can be a major challenge, but at Callcredit we have responded by bringing out ever more sophisticated solutions that help marketers stay ahead of the game.
For example, our flagship CAMEO customer analysis and segmentation tool enables businesses to identify who their customers are in both the UK and overseas, while our RetailVision location planning software helps retailers find the best locations for their brands with market- leading pin-point accuracy. In addition, we have recently developed multi- channel datasets to deliver multiple consumer touch-points, and real-time ‘live leads’ products such as Home Move Triggers and People in Play which identify when a consumer is in the process of moving house and therefore in the market for
22 April 2012
a new product or service. Our Connected tool provides in-depth and accurate insight on customer behaviour towards technology, and we can even tell you how Green and Ethical your customers are likely to be. All of these services – and more – combine to
offer our clients the insight and intelligence they need to make smarter business decisions and maximise their returns – vital in today’s competitive marketplace where every customer, and every penny, counts.
Our commitment to innovation isn’t restricted to the services we offer either. Within the business, we are constantly looking at ways in which we can deliver the most responsive and flexible service to our clients, and we firmly believe that our integrated approach will benefit both our clients and their customers alike. No business ever grew by standing still and
we are not complacent. Later this month, we will reveal the details of our most innovative marketing solution yet. We call it our ‘secret weapon’ in the fight to attract consumer attention across a multimedia landscape. We don’t want to spoil the surprise – but keep your eyes peeled, as something huge is on its way.
Chris Savage, Managing Director of Callcredit Marketing Solutions
www.dmarket.co.uk
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