Out and About Quintessentially British
Andy Thornton creates a store design for Barbour that builds on the brand’s long-standing heritage.
Barbour’s flagship store, situated in the heart of London’s busy Covent Garden shopping area, houses the retailer’s unique heritage and lifestyle collections for men, women and children. With a need for the interior design to bear testiment to the brands commitment to it’s historical roots, the brand called on the help of Andy Thornton. J Barbour & Sons Ltd can trace its roots back to South Shields in 1894, and it is this link to the industrial past and the British countryside that influenced the use of period industrial and urban props in the displays and merchandising of this flagship store. Working to a brief provided by Barbour’s
in-house international Display and Shop-fitting Manager, Julian Ash, Andy Thornton sourced a considerable number of vintage props and retail display items to help give the project it’s authenticity. Factory machinery parts and large reclaimed work benches featuring woodworking vices pay homage to Barbours industrial heritage, and are used as display tables to showcase Grenson boots and country brogues in the store. Andy Thornton supplied an authentic mangle and classic bentwood coat stands, which display Barbour’s accessories including hats, briefcases and umbrellas. This merchandising decor mixes well with a good selection of sporting antiques and objects, including polo mallets; riding crops, boots and hats; horse saddles and stirrups; fishing rods and shooting sticks. Elsewhere in the store, vintage luggage cases and trunks act as bag stands, with
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one old case that doubles as a travel wardrobe being used to display jackets and shirts. There is no end to the use of authentic props to add to the brand message throughout the store. Even the glass displays on the counter are filled with motoring parts and oil cans, and these combine with imagery of motorcyclists to serve as a celebratory nod to Barbour’s Steve McQueen Collection, launched in 2011, and its iconic International motorcycle
clothing range. The store is a real celebration of the Barbour brand and it’s position as a part of British history. The quirky use of props has helped to create a store that builds on the past and will help extend the brand in the future.
Contact
Andy Thornton T: +44 (0)1422 376000
www.andythornton.com
www.a1retailmagazine.com
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