Chris Watt, Director at ECI Partners: “Investment into retail in the current environment will be targeted selectively towards those businesses that have a strong multi-channel strategy harnessed to a compelling customer proposition. This is not just about going online, but about creating a flexible customer journey that enables the customer to decide how to transact. This may involve researching online and buying in store, click and collect, or researching in store and buying online from an in-store terminal. This will change the shape of the high street, resulting in fewer, larger stores and a change to the traditional store format. Retailers will still need stores but will need to be increasingly clear on what those stores are there for.”
www.ecipartners.com
Michael Griffiths, Global Product Director of Retail at Microsoft Business Solutions: “Consumers already expect an ‘experience’ from retail; one that is personal, seamless and differentiated. Retailers in the future will need to be very dynamic, positioning themselves to connect to customers without compromise, seamlessly across all their channels to ensure personalised convenience. This is about ensuring customers are served appropriately however and wherever they choose to shop. Offering solutions for marketplace, mobility and social commerce will allow retailers to engage with the consumer where they spend their time and become part of their everyday experience.”
www.microsoft.com
Tim Ellis, New Business Manager at Momentum Instore: “We’re a long way off seeing either the end of Britain’s high streets or indeed any physical retail environments where consumers go to select goods and make purchases. Technology has advanced much in recent years, but not so much so that shops are anywhere near becoming obsolete. I believe that mobile and Internet shopping will continue to grow and at the same time retailers will adapt their offering, as they have always done, to meet the changing needs of consumers.”
www.momentuminstore.com
www.a1retailmagazine.com
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