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Future of Retail


Jim Whyte, Senior Insights Analyst, FITCH: “With the rise of online and mobile commerce, physical stores must find a new relevance to shoppers who already have a world of digital choice and convenience at their fingertips. The answer lies in heightened service, specialism and brand experience – usually seamlessly integrated with digital channels. This rebalancing away from the dogma of squeezing every last drop of revenue out of each square metre will create the space necessary for our high streets to flourish again. These environments are not just homogenous centres of commerce, but must also be the embodiment of local culture, community and creativity. The pressure and potential of technological change is forcing retailers to rediscover a more complementary and sustainable role in this balance.” www.fitch.com


At A1 Retail lately we’ve all been trying to imagine what the store of the future might look like. This was quite a hard task, so we decided to ask some industry leaders to help with their opinions…


Speak to anyone in the industry and they will tell you that retail is changing. With the economy the way it is, it’s imperative that retail moves forward to present customers with the most irresistible retailing experience available, whether that means improving communications, updating store designs or investing in new technologies. A recent panel led by London Business School Professor Patrick Barwise, Chairman of Which?, has unveiled a vision for British retailing in 2020. The ‘Retailtopia’ vision


looks beyond the short-term challenges facing the retail sector and suggests a positive future for British shopping in an increasingly internet-connected and mobile society. The findings were very insightful, suggesting that a personal and interactive shopping experience would thrive, encouraging customers to ‘seamlessly integrate their shopping across virtual and physical boundries’. The findings placed focus on the physical store as an essential element of retail in


the future, and how it may adapt to compliment digital channels. Multi- channel retailing will gain momentum, and as geographical boundaries become less of a problem, retailing online looks to become a truly global process. Discussing the potential future of retail is exciting, and once we’d started looking into it, we were eager to learn more. As a result, we decided to quiz some experts in the industry on how they feel the future retail environment might shape up.


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www.a1retailmagazine.com


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