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Being part of the Havells-Sylvania group means we can use the knowledge gained from Concord and the specification end of the market and bring this to Lumiance and contractors.


A1: You mention you want to be the “contractors’ choice”. How are you equipped to help the contractor? MC: Being able to source reliable and trusted products on an on-going basis is a key consideration for a contractor, and this is what we provide. Contractors have assurance that when they install a Lumiance product it will be easy-to-install, manufactured to a high standard and reliable. We also support contractors with a variety of mechanisms, from providing good technical datasheets to catalogues designed specifically for electrical contractors with detailed information on each product alongside useful installation and safety advice to ensure confident and safe specification.


A1: What differentiates Lumiance’s products from others on the market? MC: There are a lot of good products currently available, but mainly at the top-end specification and entry-level wholesale channel. We believe there is an opportunity for good quality products specifically developed for the contractor with focus on design and ease of installation and this is where Lumiance sits. We feel the range answers the demand for easy to install, beautifully designed and functional luminaires. Being part of the Havells-Sylvania group means we can use the knowledge gained from Concord and the specification end of the market and bring this to Lumiance and contractors.


A1: Lumiance has a number of new LED products but also new products for other lamp technologies. Why do you feel it is important to develop more than just LED based products?


MC: With the push for energy efficient lighting growing the emphasis is


are cutting back, we feel it is important to continue our financial investment within the Havells-Sylvania brands and introduce new products including innovative LED products.


understandably being geared towards LED. However, the LED market is still growing and there are viable alternative lamp technologies out there that may suit individual applications better. For example, we have recently introduced the Bako to our Lumiance portfolio, which can be used with a metal halide lamp. It is perfect for retail and supermarket applications and proves that using an LED is not always the best option. We want to be able to provide our customers with options so they can select the best technology for the installation.


A1: Havells-Sylvania has continued to invest during a period of economic instability; do you believe the financial climate has had a large effect on the lighting industry? MC: The current climate has had an effect, but more on the way our customers are selecting products. Lighting is still important and end-users want more out of their lighting schemes such as energy efficiency, longer lamp life and good quality of light. At a time when many in the lighting industry


A1: What can we expect from Lumiance in the future?


MC: Our aim is to double the size of turnover for solid state technology and grow the Lumiance brand year on year. As we have with the brand in other European countries, we want to build and develop Lumiance to become the brand of choice for contractors. We will continue to invest heavily in R&D and ensure we are bringing contractors the solutions they need. As part of our continued commitment to product innovation we will be introducing more products in September, so watch this space!


Contact


T: +44 (0)870 6062030 www.lumiance.com


www.a1lightingmagazine.com


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