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We are now addressing both of these categories through two parallel approaches. On one side we have the classic Alessi products, designed and made by the company in our factories, which includes the four new lamps launched for SS12. On the other side, we work through partnerships and licensee programmes with external companies who are specialists in a certain product typology. For instance, we partner with Foreverlamp to create bulbs and small LED lamps, and for furnishings we partner with Lamm who created with us the “Piana” folding chair design by David Chipperfield.


The lights in the collection are all very unique, why do you think each designer had such a different response to the medium?


On one side, every good architect or


designer has the same vision of design as a poetic and artistic discipline, but also their own unique way to conceive their work. This is one of the reasons why each product in our catalogue has its own language, which is different from all the others.


Furthermore, it is important to highlight that those designers who collaborate with Alessi have complete freedom in their projects; unbound by production limitations typical of mass production companies. It is because of this approach that Alessi is able to achieve ‘new languages’ in every product. This is why we believe that our nature has a closer similarity to a research laboratory in the Applied Arts field, rather


than to an industry in the canonic way. Does the future spell more interaction with lighting from Alessi? Yes, with these four lamp projects: ‘I Love Animals’ by Pier Paolo Pitacco, ‘Phylum’ by Shiro Studio, ‘La Stanza dello Scirocco’ by Mario Trimarchi and ‘Amanita’ by Fratelli Campana, Alessi begins a new typological chapter in its Encyclopaedia, with the aim of going beyond straightforward lighting and to evoke luminous atmospheres and suggest poetic transformations of spaces as well as lighting functions.


Contact:


Alessi T: +44 (0) 207 518 9090 www.alessi.co.uk


www.a1lightingmagazine.com


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