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16 Gifts for Garden Centres April/May 2012 Food glorious Food

Six generations of Gadsby family is sometimes better to offer less product but display it effectively...’

Good old-fashioned service going back almost 150 years is the proud claim of basket maker, Gadsby which has just welcomed its sixth generation family member to the business. Will Gadsby (22) has joined his

parents, Paul and Viv Gadsby in the business sourcing, producing and supplying quality wicker wooden products. He said: “We’re approaching our

150th anniversary in 2014 so are really starting to prepare for that now. The business focuses on wicker and wooden

products, mainly hampers, fitted picnic baskets and display items for garden centres, farm shops, coffee shops and delis as well as larger retailers and supermarkets.” The historic business

was set up in 1864 and based in London in a gentler age when wicker baskets were in much more widespread use. For years it flourished in the capital but was bombed in World War 2 and took the opportunity to move to Somerset, the traditional base of home grown

wicker. Over the years

the business expanded and changed its product focus as wicker baskets went out of daily domestic use. But the traditional skills remain within the

company and are reflected in the product range. Hampers

remain hugely popular but

have a seasonal limitation and

Gadsby has developed its display

products to expand its offering. Wooden display stands are supplied with a

variety of baskets to accommodate a wide range of products – everything from food gifts to vegetables and bread. Gadsby also

makes log and dog baskets, wooden crates and can supply chalk display boards. The look is traditional and good quality – exactly what today’s market demands. Will said the return to

traditional values and the vintage and retro trends are perfectly represented in Gadsby’s products. He said: “Presentation is hugely important and there is no doubt it is sometimes better to offer less product but display it effectively. Sales will often be better than with more stock less well presented.” The company offers display advice and will make bespoke items for larger

retailers. There are also plastic ‘wicker’ products available. Will’s entry into

the business after studying Politics at Durham has been

welcomed by the family and he said he was enjoying a level of responsibility not normally offered to recent graduates. “Having grown up with the business I

understand the industry and it is

great to be part of it. It has always been a part of my life.”

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