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Our businesses can also face real threats if we maintain our assumptions; 1


the same as the last time you looked?


2 3 4


Do you communicate regularly with your clients and get feedback? Are you willing and prepared to act on new information?


What are the main things that could affect your core business and how would you manage these?


In today’s business world there’s no such thing as safe waters under the current economic climate. It’s more important now than ever before to stay informed of what’s going on around us. Marketing our business can feel like we’re drowning in funnel-filling activities but if we don’t maintain awareness of what’s happening in the wider sense then how can we take appropriate action? Before we know it we could go from steering a true course in our capable vessels, to finding ourselves lost in an ocean of doubt with a hole in the hull.


Continuing the nautical theme, it’s important to read the compass regularly so that you can make the necessary adjustments to stay on course. In the most ferocious financial storm, some ships will get battered, some may just ride it out, but a few others will harness the power to their advantage. It boils down to making a conscious choice. How will you choose to sail your ship?


Top Five Navigation Tips 1. Find a good crew. This can mean building a good business network.


This is great for sharing ideas, experiences and information. It’s also a potential opportunity to seek mentorship and advice from more experienced members.


2. 3. Seek out captains of your industry. People who understand the


fundamental principles of their success are more likely to pass on their wisdom.


Embrace the winds of change. Practise moving out of your comfort


zone. This could mean changing a routine or a habit to start with. The important thing is that you’ll start getting used to change so that it becomes familiar instead of scary.


4. 5. Regularly review your position. Have you blown off track? Make any adjustments accordingly. As always, start with the end in mind. You may not get there the


way you envisioned but you could have one hell of an adventure along the way!


Sharon provides the tools necessary to navigate your life-journey. She no longer crews on boats..


Get your blueprint here..www.designforlifecoaching.com


Challenge your own ideas about your situation. Are things around you


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