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Page 4 - Apr 2012


Contributors Marge Lennon is owner of Lennon


Communications Group, Inc., in Fort Myers, Fla. She can be contacted for more information at (239) 482-3891 or by e-mail at Marge@LennonCommunications.com www.lennoncommunications.com


Resort Trades’ Contributing Editor Sharon Drechsler- Scott, RRP, owns PR and marketing firm, Drechsler


Communications Incorporated and can be reached at 1-310- 923-1269 (direct), on SKYPE


at Sharon.Drechsler or by email: Sharon@ DrechslerCommunications.com.


Today in timeshare


• Interval in the management business • Island One Resorts • Mandatory pool lifts • Executive Quest’s 2012 salary survey • 2013 ARDA convention in Hollywood, Fla.


by Sharon B. Drechsler-Scott, RRP ........................................8


Timeshare sales and marketing measured by the inch by Jason Tremblay ............................................................12 Follow-up:


The bedbugs are still biting by Brian Welch .................................................................14


Meeting management challenges at a mixed-use resort: Chris Cain & Froilan ‘JR’ Ramirez at Casa Ybel Resort by Marge Lennon ..............................................................16


iZone: Durable and interior dHPL signs by Clara Rose ...................................................................18


Mobile marketing for timeshare: Your rising tide to greater sales & profits by Alan N. Schlaifer ..........................................................20


Measuring success and failure within your company using business intelligence by Sean Nickerson ............................................................22


Panorama Vacation Retreat at Horsethief Lodge: In the heart of the Canadian Rockies by Brian Welch .................................................................24


Timeshare Board Members Association growing: Addresses concerns and opportunities by Shep Altshuler, executive director, TBMA .........................26


Publisher’s Corner ...........................................................6 Events ...........................................................................10 News .............................................................................10 Members Directory ........................................................28 Classifieds .....................................................................44 Ad Index .......................................................................46


Alan N. Schlaifer is principal, law offices of Alan N. Schlaifer, P.C., Washington, D.C. His focus on the vacation and leisure industry includes counseling, federal and state investigations and litigation, legislation, and regulation on varied federal, state and international legal and business issues. If you have further questions on any of the topics discussed, feel free to contact Mr. Schlaifer by phone (301-365-8999); by fax (301-365-0486); or by email at ANSchlaifer@aol.com.


Jason Tremblay is the founder and CEO of Vacation Hotdeal Companies, Inc; SellMyTimeshareNOW. com LLC; and Timeshare Broker Services, a leader in online resales and rentals, offering by-owner timeshare advertising, broker resales and developer assistance for timeshare on the secondary market. An Inc 500 and 5000 company for two consecutive years, at SellMyTimeshareNOW.com, buyer leads consistently outnumber seller leads


Brian Welch is staff writer, copy editor and video producer for The Trades Publishing Company. He has more than 25 years of media experience, including print, radio, television and new media. Brian can be reached at brian@thetrades.com.


Sean Nickerson is a co- founder of TrackResults Software and has over 10 years of experience in vacation ownership marketing. Sean can be reached at 888.819.4807, or sean@trackresults.net.


Shep Altshuler is the executive director of the Timeshare Board Members Association. The mission of the TBMA is to provide a forum for the exchange of views and to provide mutual support to all association members to assist them in the exercise of their duties. Shep is also the publisher of TimeSharing Today, a consumer magazine for timeshare owners. He can reached at HOA@tstoday.com or 201-924-7435.


Would you like to be a Resort Trades contributor?


We at The Resort Trades magazine are always looking for potential contributors to write articles of interest to those involved in the resort sales and marketing industry.


The Resort Trades is published monthly as an Industry Information Source and Buying Guide. Our philosophy is to produce the lowest cost advertising available while maintaining a high distribution into the targeted market. The market is specifically the Resort Professional in all the United States. By utilizing strict cost control and printing on plain web paper, we allow the small and medium sized companies to compete and display their products to the national market. Our national advertising rates are lower than most local newspaper rates, and we enjoy a high advertiser retention and satisfaction. Most advertisers participate in our highly discounted repetitive contract program, and are monthly customers. To sum our philosophy: Low Cost, Repetitive, Consistent Exposure, and Highly Targeted Distribution. Respectfully,


Tim Wilson Publisher


Monthly publications are The Resort Trades, The Golf Course Trades, The Park & Recreation Trades. All are published by The Trades Publishing Company, Inc., 20 Our Way Dr., Crossville, TN 38555. Nothing in these publica- tions shall constitute an endorsement by The Trades Publishing Company, Inc. These publications disclaim any liability with respect to the use reliance on any such information. Copyright © 2012 by The Trades Publishing Co., Inc. All rights reserved. Reproduction of material appearing in The Trades is strictly forbidden without written permission. All advertising is subject to Publisher’s approval and acceptance without recourse. The advertising herein that is typeset and/or designed by The Trades Publishing Co., Inc. is the property of The Trades Publishing Co., Inc. and not that of the advertiser. The advertiser has purchased the right of reproduction in The Trades only and does not have the right to reproduce the ad in any other place of publication.


If you have industry insight and you’d like to submit informative content and share your unique expertise while including tips, strategies, techniques, case-studies or analysis about relevant topics, then we want to hear from you!


Contact Brian Welch at brian@thetrades.com or 931.484.8819.


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