e Jobs
6. 7. 8.
n Apple Store, Below Right: Animation Company Pixar, Second es globally. Thanks to Annette Shaff, Nadiia Gerbish and
Stay grounded
The cult image of Jobs in his trademark jeans, black shirt and trainers created a down-to-earth perception of the inventor. His engaging and dynamic manner of exciting crowds during keynotes speeches even lead to them being renamed ‘Stevenotes.’
Keep people guessing
An archetypal part of Jobs’ Stevenotes was his trademark phrase at the end of presentations. After his concluding remarks, Jobs would turn to leave the stage, before turning back and saying: “But there’s one more thing...” after which he would unveil a new Apple product.
Work relentlessly
Jobs has been named as inventor or co-inventor on over 230 patents and patent applications. The array of products he has worked on include: computer and portable to user interfaces, speakers, keyboards and power adaptors.
10. 9.
Anticipate emerging trends
Apple is known for their innovative and groundbreaking products, especially under Jobs’ leadership. This is due to the visionary approach the company takes towards design and usability. Jobs has summed up this sentiment, stating: “There’s an old Wayne Gretzky quote that I love. ’I skate to where the puck is going to be, not where it has been.’ And we’ve always tried to do that at Apple, since the very, very beginning. And we always will.”
Know when to step down in the interest of your company
Jobs letter of resignation to Apple Inc. states “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.” Of course, we now know the reason for the resignation was due to his decreasing health, and Steve sadly passed away two months after resigning.
9 entrepreneurcountry
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