Your Digital Business
HOW TECHNOLOGY
REVOLUTIONISED MY FURNITURE COMPANY
Benjamin Franklin was quoted as saying: “In the world, nothing can be said to be certain except death and taxes.” The year is 2012 and that quote needs to be updated.
T
echnology has changed the world we live in today, from something as simple as telling the time, to a more complicated
satellite guided missile. Technology has its social uses; Facebook, texting and phone calls. These are great ways to communicate with friends but it is also the very essence of a business – especially at Jan Cavelle Furniture.
Jan Cavelle Furniture creates bespoke products for interior designers to provide to their clients. We pride ourselves on quality products and fast turnaround times to help designers on a short timescale – none of this would be possible without technology.
Let’s start from the beginning. In order for people to hear about you, you need to market your business. This is done via Twitter, Facebook or Linkedin, all of which are excellent tools for creating a buzz on the internet, the internet being arguably the greatest leap in technological advance since the printing press. Once they pick up a client, the client may want to investigate further. the
Cue website,
as without this a prospective client would not be able to read more about the
44 entrepreneurcountry
“Production use computer aided design to see whether or not a product is feasible to complete.”
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