Your Online Presence ommunication for businesses? NO
say’s Michael Stephens, UK General Manager at LifeSize
One hundred and seven trillion emails were sent in 2010, which equates to 55,000 emails per each active account. While it is often the case that more than 80 per cent of all email traffic is classified as spam, it’s clear that email volume is reaching tipping point.
More accurate daily averages for office workers are around 80 emails received and about 35 sent, which means most of us get an email every six or seven minutes while at work, and for many people the number is even higher.
Fifteen years ago email revolutionised the way the world did business. It brought about a remarkable increase in the speed, volume and transparency of communication. However, it also gave rise to less productive practices, like spam and unnecessary copying in of multiple recipients.
As we know, it is all too easy to spend an entire working day reading, replying to and forwarding emails. For many workers, their sheer volume of emails makes it difficult to digest all the information, which inevitably leads to vital details being either misinterpreted or overlooked.
However, And thanks to video communications, cloud computing and social media, there are now even more efficient and personal ways of collaborating with your peers. So I’d like to offer 5 key tactics that can help make your workplace less email heavy and more productive:
1. From video communications,
through to social media and instant messaging, businesses have access to a huge range of alternative communication methods across a range of devices and platforms.
2. Thanks to innovative technology, businesses of any size are now in a position to offer employees HD video conferencing solutions, no matter what their geographical location, bandwidth or device.
3. Speaking face-to-face with clients, colleagues or prospects will always be more valuable than an email. With email, it is often simple messages can be misinterpreted.
4. Where possible, companies should utilise free social networks that their staff are already comfortable with using, such as LinkedIn, Facebook and Twitter. Alternatively organisations should also consider establishing an internal social
network, alongside their intranet for more real-time communication as an alternative to relying on emails
5. From texting to tweeting we
have all become experts at writing and receiving information in short bursts. Businesses should consider transferring this skill to the workplace and the email-heavy culture. Too often long emails are sent when only one point needs to be highlighted. Today, workers cannot afford to waste time and effort in long forms of
communication. Companies
of all sizes need to realise the benefits of alternative and more effective means of communication. Using a combination of HD video conferencing, social media
and
messaging tools, businesses will witness a surge in productivity, morale and a more manageable email inbox.
Is video and social media going to cause the death of the email? Will the inbox share the same fate as the fax machine? Perhaps not in the short term, but the transition from email- heavy behaviour to the frequent use of new communications tools will be a positive thing to see from businesses of all sizes.
29 entrepreneurcountry
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